Brand Strategy Manager

Build your career and Australia’s future.

Not many people can say they are working on building Australia’s future. With us you’ll be doing just that, leaving a legacy for all Australians. Plus, there’s equal employment, great training, and true flexible working arrangements.

We have an exciting opportunity at nbn for a Brand Strategy Manager, reporting to the Executive Manager, Brand.

A bit about your role

As the Brand Strategy Manager, you will shape the future of the nbn brand by leading strategic initiatives that drive clarity, preference and relevance across all touchpoints. This will see you developing and embedding brand frameworks, positioning strategies and messaging platforms that strengthen nbn’s presence and impact in the market. You will work closely with internal teams across Marketing, Corporate Affairs, Product and Customer Experience, as well as external creative and brand agency partners, to ensure brand strategy is consistently applied and commercially effective.

Your work will involve creating compelling value propositions and translating insights into actionable strategies that inform campaigns and customer/partner experiences. You will leverage research and market analysis to build frameworks that enable consistent messaging across diverse audiences and channels, ensuring the brand remains distinctive and trusted.

A bit about you

You are an experienced brand strategist with a strong background in brand planning and positioning within complex environments. You bring expertise in developing brand strategies that deliver commercial outcomes and have a deep understanding of customer segmentation and integrated marketing approaches. Your ability to translate insights into clear frameworks and creative briefs makes you a valued partner to both internal teams and agency collaborators.

You thrive in collaborative environments and are confident managing multiple projects. With strong influencing skills and a keen eye for detail, you ensure brand strategy is not only well-designed but effectively executed. Your experience across B2B and B2C brand strategies, and familiarity with telecommunications, technology or other regulated sectors, will be highly regarded. Above all, you are passionate about building brands that connect with people and create meaningful impact.

Life at nbn

To be part of nbn is to be part of something bigger. There’s so much more from here. Our pioneering spirit drives us forward every day. Together, we help lift the digital capability of the nation by building and connecting Australia’s best fibre infrastructure into homes and businesses, plus places and things, everywhere. We’re continuing to create Australia’s network—a network made for more. Not just a way for everyone to do the things they love but transforming the way they do them.

A more inclusive working world

nbn is committed to an inclusive, flexible, and supportive workplace where everyone can feel heard, valued, and respected. We believe diverse perspectives are the key to unlocking greater outcomes and encourage applications from people of all ages, nationalities, abilities, and cultures. That's why we have a Reconciliation Action Plan, Accessibility & Inclusion Plan, offer 18 weeks of paid parental leave, are a Pride in Diversity Gold Employer for three years running, and have active employee-led diversity pillars. Click here to see our list of employee benefits and why we're recognised as a WORK180 Endorsed Employer for Women, and their Employer of Choice for 2025.

Equal Opportunities for All 

We champion equal opportunities for all employees. If you have any accessibility requirements and would like to discuss adjustments for the recruitment process, please don’t hesitate to contact us by emailing [email protected] or calling our Recruitment Accessibility Enquiry Line at +61 2 8918 9990. Please note, this line is dedicated to accessibility-related enquiries for the purposes of recruitment, and only enquiries related to accessibility adjustments will be answered. For other matters, please visit our Contact Us page on our website.

Where to from here?

If you think this role might be for you, we want to hear from you. Please apply by following the links and sending in your resume only. We do not require a cover letter or any selection criteria to be addressed.

Please note that the role will be a permanent position and applications for this role will close at midnight Tuesday, 9th December 2025.

To be eligible for this role, you must have full working rights in Australia.