Nucanon Brings AI-Powered Worldbuilding to Zupee Following Acquisition

The move will integrate Sydney-based Nucanon’s AI tech into New Delhi-based Zupee’s gaming offerings.

Written by Ashley Bowden
Published on Nov. 04, 2025
A game developer sits at a desk in a dark room working on animations across three different computer monitors.
Photo: Shutterstock
REVIEWED BY
Rose Velazquez | Nov 04, 2025

Sydney-based Nucanon, an AI company focused on interactive storytelling, is joining Zupee, a gaming and entertainment platform headquartered in New Delhi in a new acquisition, according to reporting by Money Control.

Nucanon’s tech platform enables users to create worlds, lore and complex stories for games and digital worlds with a collaborative workflow tool. It offers a drag-and-drop narrative building interface, leverages generative AI to let users create imagery to immerse audiences and offers a play mode experience to fuel further audience engagement.

The Indian company will leverage Nucanon’s tech as the basis of a new vertical that helps creators build engaging narratives and worlds, driven by AI. Following the acquisition, Nucanon’s founding team will spearhead product innovation from Zupee’s headquarters in India. Its tech will serve as the foundation of Zupee’s new interactive storytelling vertical, combining its gaming and entertainment reach with AI and creative design capabilities.

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