121 Marketing Specialist

Company Description

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

Job Description

• Bring your passion and feel the energy!
• Be responsible for the campaign strategy and execution of 121 marketing campaigns and always on personalised email and push notifications to My Dan’s members.
• Join the Dan Murphy's 121 and Lifecyle Marketing team.

As the 121 Marketing Specialist you will report to the 121 Marketing Manager and build the strategy for the 121 element of top tier campaigns using past performance analysis layering with current insights and trends. Planning campaigns with multiple audiences across different phases and balancing the wider campaign objectives and plan with 121 customer needs. 

The always on/evergreen program requires the Marketing Specialist to build and optimise emails and push notifications based on performance to drive engagement and ultimately incremental revenue.

This role is hands-on with the ability to complete a wide range of activities requiring clear communication, excellent organisational skills and attention to detail, you will work with a broad set of stakeholders - the broader campaign team within Marketing, Endeavour X for Martech and Personalisation Engine work, Merchandise for product details/approval, the creative studio and ecomm for campaign delivery.  

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Collaborate with wider marketing team to understand campaign, feed in requirements and set goals. 
• Support key business priorities via creation of campaign strategies and plans.
• Manage end to end campaign execution based on plans created. This includes presenting plans to stakeholders for approval, studio briefing and creative management, building content and final test and QA.
• Creating and managing evergreen emails/push, with regular pulse checks on performance for optimisation.
• Post campaign analysis to understand how a campaign has performed and how it can be optimised.
• Proactively review roadmap and develop an execution plan across multiple campaigns.
• Implement learnings from data & insights dashboards to establish stream of new emails/push.
• Documentation of campaigns and performance.
• Upskilling and knowledge sharing within the 121 and Lifecycle Marketing team.
• Work with the 121 Marketing Manager on planning and delivery.
• End to end management of campaign with creative studio team. 

Qualifications

Now let’s talk about you: 

• CRM/Digital/Direct Marketing experience (3-5 years) working in teams executing dynamic content, lifecycle and trigger programs through email and other 121 communication channels.
• Collaborative and empathetic, with a strong ability to work within the team to identify needs and balance their individual delivery to meet those needs.
• Strong stakeholder management skills.
• Campaign strategy and planning capability to deliver in a fast paced agile working environment.
• Deliver to high standards, drive innovation and create value autonomously, while living our culture and values.
• Demonstrates strong influencing skills and communication skills to share learning and progress within the chapter and squad.
• Experience with 1:1/digital campaign metrics such as opens, clicks, attributed/incremental revenue, target vs control measurement, conversion rate to understand what is/isn't working.
• Ability to work well under pressure, ensuring the smooth and efficient running of campaigns & initiatives.
• Strong desire/motivation to 'test and learn' to drive continuous improvement.
• Share best practice within the team and contribute towards building a strong team culture.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup