Account Director

Who we are

Welcome to The Marketing Practice (tmp). We're not just an agency; we set the bar for advancing B2B marketing, armed with a global team of 300+ B2B specialists ready to unlock potential for our clients. They include incumbent leaders and some of most exciting and fast-growing unicorns in tech, working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talent and you're next on our list! We trust you to manage your own time, work autonomously, deliver quality work, reach out when needed, and we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for:

We’re looking for an experienced Account Director who combines a passion for marketing with the confidence to lead. This role is pivotal to the success and health of our client partnerships. You’ll take ownership of one or more major accounts, driving excellence in client management, team leadership, and delivery.

Across your accounts, you’ll build strong relationships with your clients, providing advice on marketing strategy and recommending marketing solutions to specific business challenges. Whilst you will work on a variety of clients and integrated marketing programs, a thorough understanding and experience managing integrated media solutions for clients is needed to be successful in this role. Under your direction, tmp will deliver head-turning, results-driven campaigns for your accounts.

You’ll be accountable for an annual revenue target of $3M, ensuring your accounts are profitable, healthy, and positioned for growth. Client satisfaction, commercial success, and the development of your team will all sit within your remit. To deliver at this level, you’ll continually deepen your understanding of marketing best practice, your clients’ industries, and the broader landscape while always looking for opportunities where TMP can add more value.

This is a role for someone who thrives on responsibility, inspires confidence, and leads with TMP’s values. You’ll be entrepreneurial in growing opportunities, resilient when challenges arise, human in how you connect, bold in pushing ideas further, and always looking to bring the magic back to B2B marketing.

What you will do

Client leadership

• Lead and inspire teams to manage client relationships with excellence, ensuring we not only meet but anticipate client needs.
• Build and maintain strong partnerships with senior client stakeholders (Manager, Director, and beyond), positioning tmp as a trusted advisor.
• Shape and challenge marketing strategy, helping clients to connect their business objectives to tmp’s integrated solutions.
• Provide clear, confident recommendations on the level of investment required to achieve ambitious goals.
• Translate results into meaningful impact, communicating outcomes in a way that secures long-term commitment and funding for future projects and campaigns.
• Act as the strategic voice of your client’s business inside tmp, ensuring their brand, priorities, and ambitions are understood and championed.
• Challenge and elevate briefs by pushing for clarity, ambition, and strategic alignment to ensure every project starts with a strong foundation.
• Deliver compelling quarterly business reviews (QBRs) that provide inspiration, insight, and clear recommendations for future success, working together.

Account leadership

• Represent your client’s business, brand, strategy, and objectives within our internal team, ensuring they have the context they need to succeed.
• Partner closely with the Delivery Director in your portfolio to oversee multiple complex programs, ensuring the right expertise and structure is in place across your account.
• Keep strategy and execution connected to drive excellence by ensuring delivery always ladders up to client goals.
• Maintain a focus on outcomes and campaign results to measure the success and outcomes of campaign activities.
• Critically review and refine strategic, conceptual, and creative outputs, raising the bar on quality and ensuring alignment to the brief and overall strategy.
• Collaborate seamlessly across global clients and teams, adapting to cultural nuances and ways of working to ensure tmp delivers with impact and consistency worldwide.

Commercial management

• Take full ownership for converting opportunities that are right for the client and commercially healthy and profitable for tmp.
• Be accountable for accurate and timely Scopes of Work across your accounts that balance ambition with realistic delivery and manage risks before they become blockers.
• Lead forecasting across your accounts, remain accountable for ensuring revenue projections are accurate and programs remain on track.
• Act decisively to resolve commercial issues that could impact profitability or growth.
• Contribute to overall growth targets and commercial reviews, using your insight to shape the wider business picture.
• Invest wisely in client development activity, balancing cost with opportunity and scale.

 Marketing strategy

• Develop a deep understanding of your client’s business, industry and the work, using this insight to inform all aspects of your oversight, perspective and direction.
• Provide recommendations for marketing solutions that deliver measurable impact on the business objectives of your clients.
• Use your deep expertise across tmp’s full service offering to add value to every client conversation.
• Bring a challenger mindset by asking the questions that elevate thinking and push strategies further.
• Capture success stories across your accounts and share them widely, helping your teams and peers see what “great” looks like.

 Business development

• Own and lead on the develop of account plans and growth strategies, turning plans into action and rallying your team around them.
• Proactively spot and convert opportunities that expand tmp’s impact and create long-term value.
• Expand and deepen client contact networks, nurturing advocates and alumni who help us open new doors.
• Play a central role in pitches and RFPs, bringing your insight, experience, and leadership presence to the table.
• Be entrepreneurial in your approach, resilient in the face of challenges, and human in the way you lead growth conversations.

 Mentorship and line management

• Set the standard for best practice account management, acting as a role model for the wider team.
• Coach and develop talent, providing ongoing feedback, guidance, and stretch opportunities that build confidence and capability.
• Create a positive, high-performing team culture where people feel supported, motivated, and proud of the work they deliver.
• Lead career development planning to help your team set ambitious goals, track progress, provide feedback and grow their careers within tmp.
• Ensure new hires are onboarded with confidence, connected to our culture, and set up to thrive.
• Manage, inspire, and motivate direct reports, ensuring they bring tmp’s values to life in their own leadership and delivery.

Who you are

• A confident and inclusive leader who inspires trust across clients and teams.
• A strategic marketing thinker who can connect the bigger picture to the finer details.
• Positive and resilient, always proactive in finding solutions and moving work forward.
• Ready to challenge thinking constructively, pushing clients and teams to achieve the best possible outcomes.
• Skilled at relationship management, demonstrated by being brilliant at influencing, building trust, and communicating with clarity at every level.
• Curious and quick to learn, able to interrogate complex information and distill it into clear recommendations.
• A collaborative problem solver who guides and supports your team while staying open to new ideas and perspectives.
• Authentically human in approach and motivated by creating work that delivers real impact.

What you will need

• Deep experience leading integrated marketing programs, with proven expertise in media strategy, media buys, and channel selection to drive business outcomes for your client.
• Strong knowledge of brand and ABM programs, with the ability to connect strategy to measurable business impact.
• 5+ years of previous agency experience, ideally in a B2B environment, with a proven track record of delivering value and growth for clients at the senior level.
• Demonstrated experience managing senior client and partner relationships, confident communicating at a senior level both internally and externally.
• Proven ability to direct marketing programs based on business objectives, and to recommend bold, effective solutions to client challenges.
• Commercial acumen with experience in forecasting, financial management, and ensuring account profitability.
• Familiarity with account management tools and processes that keep delivery clear and efficient.
• Proficient with core business tools including Word, Excel, PowerPoint, Outlook, etc.

What we offer in return

• Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
• Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
• Parental leave:
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver: 12 weeks full pay

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown that some individuals are less likely to apply for jobs unless they meet every qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.