Account Executive

Job Description

ROLE PURPOSE

Perform media buying activities across all mediums and provide accurate reporting and buying services to the team and clients.

CORE RESPONSIBILITIES:

• Delivery of tasks to deadlines
• Accuracy of reporting and inputting
• Investment delivery and management
• Financial Management
• Campaign Management

ACCOUNTABILITIES

· Execute the activation of campaigns as per the internal implementation plan in order to meet planned objectives

· Ensure campaigns are tracked and optimised and media post analysis is completed weekly

· Delivering a timely and insightful final buy - highlighting buying deliveries, added value and any issues which may impact campaign delivery

· Lead delivery of daily holdings checking, material management, POPs etc.

· Assist Investment Manager / Account Manager / Digital Account Manager in all planning by sourcing relevant information when asked

· Assist Account Manager / Investment Manager / Digital Account Manager in divisional portfolio management across client - internally

· Attend all internal briefings

· Media implementation

· Responsible for accurate buying / execution of campaign objectives and buying strategy

· Ensure their final buys are completed and correct

· Responsible that all booking confirmations have been checked within 2 days of booking

· Responsible that all bookings are loaded in BCC correctly within 1 day of booking

· Assist Investment Manager in filling out monthly Added Value reports by medium on a quarterly basis

· Responsible for managing buys within set budgets 

· Deliver highly competitive rates across all media outside of master media deals (speak to Investment Director for benchmarks)

· Building effective relationships with creative agency partners and media

· Provide client with latest market intelligence relevant to their business on a regular basis - e.g. email client weekly of a top rating program that they have bought into, create hype and excitement around each campaign (work with Investment Manager so not doubling up)

· Assist Investment Director with monthly reports including TV strike rates, Digital tracking, CPM/CPT tracking, Added Value, Savings and any other reports requested

· Ensuring accurate and timely data entry of campaigns using correct rate cards, surveys, Pos

· Run all tracking reports and take Investment Manager / Digital Account Manager through findings

· Work with Investment Manager to understand how to continually optimise campaigns to deliver on set goals and KPIs

· Run all weekly tracking reports across all active media channels

· Monitor campaigns to make sure they are delivering against planned objectives and discuss with team next steps

· Make sure that that TV post is matched correctly, spots flagged correctly

· Assist in negotiation of make goods, compensation and shortfalls across all media channels

· Apply learnings from previous campaigns in all relevant reports

· Assist Investment Manager in running monthly competitive reports - figures only (give to AM 5 working days’ prior due date)

· Assist Investment Director in annual competitive reviews

· Responsible for reporting accuracy, and timely delivery of reporting

TECHNICAL SKILLS

· Demonstrate a solid understanding of audience trends across all media channels

· Ensure that bought deliveries are within tolerance of planned - anticipating issues early and addressing with the Investment Manager and Business Management team

· Demonstrate competency for all relevant systems including: BCC, eTAM, TARDIIS, MOVE, Asteroid, Microsoft Office & Nielsen Answers

SOFT SKILLS

· Collate info for presentation to team, manager and client in a thorough and insightful way

· Clear and efficient communication at all times

· Contribute to the development of the AC - including some training

· Should be capable of delegating and communicating with multiple stakeholders

· Capable of making decisions in high-pressure situations. Looks to find solutions that result in win-win outcomes for everyone involved

· Strong interpersonal and problem solving skills

EXPERIENCE

· Competent in investment process and tools and buying fundamentals

· 1-2 years in industry

· Demonstrate a solid understanding of audience trends across all media channels

· Complete knowledge and understanding of client media contracts and implement all aspects correctly

KEY AGENCY PERFORMANCE INDICATORS

Client Satisfaction

· Ensures that all tasks are completed in an accurate, timely and professional fashion to deliver on internal and external requirements.

Relationships

· Professionally represent the agency at all times

· Positively driving the Zenith reputation

· Is acknowledged for being open, curious and innovative, a dynamic and positive team player, a good ambassador of the Brand

Accuracy

· High level of attention to detail, accuracy across all tasks, detect and solve and issues

· Prioritises and manages tasks/time efficiently

· Uses strong interpersonal skills to solve problems and deliver outcomes

· Strong process management skills and perseverance with resolving ongoing issues

· Proficient excel skills

Delivery

· Prioritises and manages time efficiently

· Passionate about our industry and our client’s business. Seeks to learn more about our industry, clients & consumers

· Accountable for all admin and data entry, loading and coding.