The Account Executive is responsible for generating advertising revenue through cold calls, relationship building, and sales presentations to both existing and prospective clients. They implement strategies to grow revenue, develop advertising schedules, and work closely with clients to optimize their advertising efforts.
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television, OTT/CTV, and digital advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license, operational motor vehicle, with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
***EOE/Minorities/Women/Veterans/Disabled****
DC News Now is an equal opportunity employer that seeks diversity in our workforce. All qualified candidates are encouraged to apply.
We value the contribution of our employees and recognize their efforts by offering a competitive compensation plan $50K-$65K+ a base draw is guaranteed while you build accounts, with a generous commission schedule that can double and triple your income over time. Benefits include medical, dental, vision, life insurance, 401(K), and more.
#LI-Onsite – for jobs that require employees to work at the office
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