The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television, OTT/CTV, and digital advertising.
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Implements successful strategies to consistently grow revenue and achieve revenue targets.
- Establishes credible relationships with local business decision makers in the community.
- Makes sales calls on existing and prospective clients, delivering superior customer service.
- Maintains assigned accounts and develops new clients.
- Prepares and delivers customized sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop multi-platform media campaigns.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, scanners, and other office equipment.
- Ability to work well in a team environment.
- Brings a desire to win as well as thriving in a collaborative environment.
***EOE/Minorities/Women/Veterans/Disabled****
DC News Now is an equal opportunity employer that seeks diversity in our workforce. All qualified candidates are encouraged to apply.
We value the contribution of our employees and recognize their efforts by offering a competitive compensation plan $50K-$65K+ a base draw is guaranteed while you build accounts, with a generous commission schedule that can double and triple your income over time. Benefits include medical, dental, vision, life insurance, 401(K), and more.
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