Analytics Manager

Posted 6 Days Ago
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Sydney, New South Wales
3-5 Years Experience
AdTech • Marketing Tech
The Role
The Analytics Manager gathers client briefs to design, implement, and test Google Analytics solutions. Responsibilities include GA4 implementation, Google Tag Manager configuration, and creating reporting dashboards with Looker Studio. The role requires strong project management skills to meet client timelines and provide technical assistance on analytics tools.
Summary Generated by Built In

Job Description

Why is this an exciting opportunity.

  • An inclusive and fun workplace where the alchemy of people and technology creates experiences people love and actions brand’s needs.
  • The opportunity to experience another world, learn a skill or do something you are passionate about outside of media through our annual Human Experience Day.
  • Flexible working – the ability to mould the way you want to work to fit your lifestyle.
  • A constantly evolving and personalised Learning and Development programme tailored to the training you need to drive your career development.
  • Local and Global Mobility – transferring to any agency within Publicis Groupe in Australia and internationally.
  • An onboarding program that commences from the point of you accepting our offer and shares everything that you need to know about Razorfish and sets you up to achieve success throughout your first 6 months.
  • Progressive parental leave initiatives.
  • Wellbeing initiatives that assist your ‘Wholeself’ – mental health initiatives which include a Publicis wide shut down in October each year to mark World Mental Health Day. We also have massages, flu shots, free breakfast and fruit and access to our Employee Assistance Program.

Razorfish creates unforgettable experiences that connect and enrich people's lives through digital marketing transformation. We help brands connect with their customers.

Our role at Razorfish is to nurture you to be the best version of yourself, by allowing you to show up authentically, be inspired and do the best work of your career.


Our values

We are allies
We are human
We are unconventional


The transformation you will experience.

Gather client’s briefs and convert them into analytics requirements, then design, implement and test Google Analytics solutions for our clients across various industries:

Your scope will include:

● Strong, hands-on experience in GA4 implementation, from gathering business requirements, through solution design and technical implementation plus monitoring and debugging

● Strong hands-on experience with Google Tag Manager to effectively and accurately configure the tags to fulfill client requirements, including custom tracking (not just GA4 base tag or all pages pixels, also form submissions, clicks, and collection of custom dimensions, etc.)

● Hands on experience in designing datalayer requirements and briefing them to developers’ teams for custom tracking solutions (form submissions, clicks, custom dimensions, etc.)

● Experience and familiarity with Media Pixel deployment as well as knowledge of how media tracking translates on reporting end for dashboarding and/or media reporting automation.

● Knowledge of Google Sheets and/or Excel (intermediate / advanced)

● Ability to manage ad-hoc as well as recurring reporting requests without direct guidance and accurately (address specific request on point and in detail with little supervision)

● Experience in automating reporting requests through spreadsheets solutions, ETL tools, visualization tools, etc.

● Ability to create interactive and insightful Looker Studio dashboards using analytics or / and media performance data.

● Be able to effectively manage analytics projects in relation to client timelines and stakeholder communication.

Be able to provide technical assistance and advice to our clients about Google Analytics 4, Google Tag Manager and Looker Studio

What you’re looking for

  • · An encouraging and collaborative culture
  • · Fulfil your career ambitions in a business large enough to accommodate them - we have one of the top mobility programs GLOBALLY!

What type of person will be successful in this role

● Effectively manage your time and resources when executing client’s projects

● Ability to manage multiple projects without direct guidance and deliver results with little supervision

● Ability to take meeting notes and extract action items

● Experience in managing written communication with Clients

● Some experience in planning and conducting Client meetings (including follow-ups) or willingness to upskill with appropriate guidance

● Ability to keep track of projects progress through tools such as JIRA

● Create and maintain accurate documentation for analytics projects


Good to have:

● SQL knowledge

● Basic knowledge of GCP including big query and IAM.

● Intermediate level of JavaScript knowledge


If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

Top Skills

Google Analytics 4
Google Tag Manager
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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