APAC and Japan Manager, Talent Acquisition Brand & Marketing

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

If you're looking for a team passionate about creating amazing candidate experiences and shaping the future of work, this is the place for you. We're part of the broader Talent Acquisition Center of Excellence (COE), fueling excellence and continuous improvement for Workday globally. Our team, Talent Brand and Marketing empowers TA and Workmates to be vibrant brand ambassadors, optimizing an omnichannel brand and marketing offering. We continuously showcase why Workday is a fantastic career destination through the authentic voices of our Workmates.

About the Role

Are you a visionary Talent Acquisition Brand & Marketing professional with a passion for the dynamic APAC and Japan region? Do you thrive on bringing a global brand to life locally, ensuring our message resonates authentically with diverse audiences – including tailored talent brands for specific skill groups and talent segments? If you love crafting impactful campaigns, diving into data for insights, and revolutionizing candidate experiences with out-of-the-box thinking and fresh content, then this role is designed for you!
As our APAC and Japan Manager, Talent Acquisition Brand & Marketing, you'll be our on-the-ground expert, a true catalyst for connection. You'll play a pivotal role in localizing our global talent brand strategy, executing targeted campaigns, and optimizing channels to attract and engage top talent across APAC and Japan, always focused on strategic growth. This highly collaborative and impactful role makes you the go-to partner for regional Talent Acquisition teams, ensuring they have the cutting-edge support and resources to shine.
Your main responsibilities will include:

• Localizing Our Vibrant Talent Brand: Deeply understand what makes Workday an exceptional employer in key markets across APAC and Japan. Skillfully translate our global talent brand and EVP into compelling, culturally resonant local narratives and content, including landing tailored talent brands for specific skill groups and talent segments.
• Driving Impactful Regional Campaigns: Own end-to-end execution of regional and local recruitment marketing campaigns. From innovative ideation to robust reporting, ensure seamless alignment with global strategy and precise execution for regional hiring needs.
• Revolutionize Content & Candidate Experience: Design and create compelling visual and video assets using tools like Adobe Express (or similar) to craft fresh, out-of-the-box content. Constantly seek innovative ways to enhance the candidate brand experience and attract top talent.
• Optimizing Talent Attraction Channels: Continuously elevate and optimize our talent attraction channels and reputation sites across APAC and Japan. Leverage sharp data analysis to maximize visibility and drive authentic engagement with target talent segments.
• Empowering Recruiters for Success: Be a trusted, invaluable partner to our recruiters across APAC and Japan. Equip them with dynamic, localized content, intuitive tools, and insightful training to effectively articulate Workday's vibrant talent story.
• Unlocking Insights Through Data: Be a data detective! Analyze regional talent data, campaign performance, and market trends to provide actionable, strategic insights, demonstrating powerful impact and intelligently informing future strategies.
• Fostering Strong Stakeholder Partnerships: Build and nurture powerful relationships with Talent Acquisition leadership, recruiters, and other key stakeholders across APAC and Japan. Ensure talent brand initiatives are synergistic with critical business priorities.
• Strategic Vendor Management: Thoughtfully manage local vendor relationships to ensure optimal performance and output, securing the best resources for regional initiatives.

About You

You're a driven, proactive self-starter who thrives in dynamic, fast-paced environments, with a genuine passion for innovative problem-solving to drive efficiencies. You're ready to embrace challenges, work hard, and have fun, embodying that 'brighter workdays' spirit!
Basic Qualifications

• 5+ years of progressive experience in talent brand management, employer branding, or recruitment marketing, with significant focus on the APAC and Japan region, including experience landing tailored talent brands for niche skill groups.
• Demonstrated ability to strategically localize global brand initiatives and execute highly successful regional campaigns.
• Strong, nuanced understanding of digital marketing channels, talent attraction platforms, and unique cultural landscapes specific to APAC and Japan.
• Proficiency in creating compelling visual and video content for digital platforms, ideally with tools like Adobe Express or similar.
• A truly data-driven mindset: adept at analyzing campaign performance, extracting actionable insights, and presenting compelling results that influence decisions.
• Exceptional project management acumen, with proven ability to manage multiple priorities, navigate complexity, and consistently deliver high-quality results.
• Outstanding communication and stakeholder management skills, with the innate ability to influence, collaborate, and build strong partnerships.

Other Qualifications

• Deep experience supporting Talent Acquisition teams, understanding their pain points and empowering their success.
• A creative generalist comfortable with strategic brand management and meticulous tactical execution, with a strong desire to innovate and revolutionize talent attraction approaches.
• Proven ability to work autonomously, take proactive initiative, and effectively problem-solve complex challenges.
• Experience with strategic vendor management, ensuring strong partnerships and optimal outcomes.
• You're a genuine team player, adaptable and ready to contribute wherever the business demands, always with a positive outlook.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!