Function is building the premier infrastructure layer for making Bitcoin a productive asset across DeFi. Our core product, FBTC, is a secure, omnichain wrapper for Bitcoin that enables yield generation, lending, and DeFi composability without counterparty risk. Currently we have over $1.5B in TVL across 10 chains.
Backed by leading investors including Galaxy, Antalpha, Mirana, and Mantle, we are rapidly expanding across L2s, emerging ecosystems, and institutional partners.
The RoleWe're looking for a APAC Lead to help drive FBTC's growth and maintain key relationships in the APAC region across defi, retail platforms, and institutions. You will work closely with the CEO, other BD leads and core contributors to shape our strategy, validate go-to-market paths, and lead execution with high-leverage ecosystem partners and institutional LPs.
This role sits at the intersection of structured strategic thinking, fast-paced, crypto-native execution and professional institutional relationship management. You'll be expected to demonstrate ownership over your domain, source and structure deals, and deliver results.
Responsibilities
1. Strategic Roadmapping
Facilitate structured sprints to identify and rank growth opportunities: chain expansion, LP onboarding, partner integrations
Develop frameworks to prioritize initiatives across impact, effort, and timing
2. Direction Validation
Lead lightweight go-to-market tests to validate assumptions (e.g., pilots)
Reduce time-to-feedback through direct experimentation
3. Execution & BD
Own outreach to partners (institutions, DeFi protocols, etc.)
Source, structure and drive the deal flow opportunities from conversation to deployment
Nurture existing relationships with key partners and clients in APAC
4. Iteration & Feedback
Establish repeatable mechanisms for prioritization, learning, and directional refinement
Turn ambiguity into structured bets
5. Internal Strategic Alignment
Ensure coordination across BD, marketing, and product
Maintain clear documentation, KPIs, and check-in cadences for strategic alignment
TradFi knowledge: Understanding of institutional market structure, economic incentives, and relationship with key players
DeFi knowledge: Understanding of BTCFi, cross-chain markets, and vault mechanics
Dealmaker: Can source, structure, and close deals
Strategic Operator: Can move from market mapping to experiments to execution
Builder: Prefer 0→1 environments with ambiguity and velocity
Collaborative Leader: Can work cross-functionally with technical and non-technical teammates
Communicator: Structured in thinking, clear in writing, persuasive in BD
10+ years of combined prior experience in strategy and/or business development roles at leading traditional financial institutions, crypto protocols, or b2c platforms
Familiarity with BTC yield primitives and ecosystem infrastructure
Understanding of Traditional Finance concepts
Demonstrated ability to source, close, and scale partnerships
Experience working with major financial institutions, protocols, and exchanges
Proven ability to lead strategic projects with minimal oversight
Native fluency in Mandarin Chinese
You've identified and executed flywheel revenue generation opportunities
You've managed strategic clients and key partnerships
You've built frameworks or growth loops that scaled beyond your immediate team
You've contributed to DAO governance, incentive design, or cross-chain integration
1-2 validated strategic paths with documented feedback loops
10 deals sourced with 1-2 deals closed with both institutions and b2c platforms (wallets, exchanges)
Key partner integrations with exchanges, wallets, and institutional LP relationships initiated and in motion
Internal roadmap frameworks and prioritization cadence established
Organized and clean CRM
Team aligned on near-term BD targets and strategic direction
