Lead marketing strategies for food, beverage, and beauty sectors in APAC, overseeing campaigns, mentoring teams, and driving innovative growth.
🚀 Job Title: Marketing Manager – APAC, New Markets (Food and Beverage, Cosmetics & Personal Care and Consumer Electronics)
📍 Location: SEA or ANZ (100% Remote)
🕒 Contract: Full TimeAbout Centric SoftwareCentric Software is a fast-growing, innovation-driven B2B enterprise software company, delivering end-to-end solutions for fast-moving consumer goods industries. With a growing presence in Asia, we are expanding into new markets within the food, beverage, beauty and personal care sectors, and we’re seeking an experienced Senior Marketing Manager to spearhead this strategic growth across the APAC region.Position OverviewThis new role is designed to accelerate the growth of Centric Software’s business in the food, beverage, beauty, and personal care industries across APAC’s six key markets: China, Japan, Korea, India, ASEAN and ANZ. You will work closely with local Field Marketing Managers in each region—who currently support both core markets like fashion, footwear, outdoor and home and new markets like food, beverage, personal care, beauty and consumer electronics—and provide leadership and coordination to help them drive initiatives within the new sectors.Key ResponsibilitiesStrategic Planning & Execution
📍 Location: SEA or ANZ (100% Remote)
🕒 Contract: Full TimeAbout Centric SoftwareCentric Software is a fast-growing, innovation-driven B2B enterprise software company, delivering end-to-end solutions for fast-moving consumer goods industries. With a growing presence in Asia, we are expanding into new markets within the food, beverage, beauty and personal care sectors, and we’re seeking an experienced Senior Marketing Manager to spearhead this strategic growth across the APAC region.Position OverviewThis new role is designed to accelerate the growth of Centric Software’s business in the food, beverage, beauty, and personal care industries across APAC’s six key markets: China, Japan, Korea, India, ASEAN and ANZ. You will work closely with local Field Marketing Managers in each region—who currently support both core markets like fashion, footwear, outdoor and home and new markets like food, beverage, personal care, beauty and consumer electronics—and provide leadership and coordination to help them drive initiatives within the new sectors.Key ResponsibilitiesStrategic Planning & Execution
- Develop and implement marketing strategies for the food, beverage, beauty, and personal care sectors aligned with APAC business goals.
- Monitor market trends, customer needs and competitive activities to identify and capitalize on growth opportunities in each target region.
- Guide and support regional Field Marketing Managers in executing localized marketing activities to penetrate new industries.
- Plan and deliver multi-channel marketing campaigns and events to drive lead generation, customer acquisition and engagement.
- Tailor strategies for key accounts and high-priority markets, ensuring maximum impact and relevance.
- Leverage partnerships with local associations, media and industry influencers to amplify lead generation efforts.
- Ensure consistent messaging, localization, and brand integrity across all campaigns and communications in alignment with corporate guidelines.
- Work closely with the global product marketing team to launch localized product initiatives and develop promotional tools for the new sectors.
- Measure and report on key KPIs, campaign ROI, and pipeline impact to continuously refine marketing strategies in Food and CPC.
- Manage the regional marketing budget for the new industries, ensuring effective and efficient use of resources.
- Provide leadership and mentorship to Field Marketing Managers, helping them build expertise in the food, beverage, and beauty industries.
- Manage relationships with external vendors, agencies, and strategic partners to execute regional initiatives effectively.
- Bachelor’s degree in Marketing, Business, Food Science, Cosmetics, or related fields; MBA is a plus.
- 8 - 10+ years of marketing experience with at least 5 years in leadership roles.
- Proven success in B2B software or technology industries; experience with food, beverage, or beauty sectors is highly desirable.
- Strong experience in field marketing, demand generation, and strategic account marketing in multi-national environments, preferably in APAC.
- Proficiency in marketing automation tools (e.g., Pardot, HubSpot), CRM systems (e.g., Salesforce), and analytics platforms.
- Strong leadership, strategic thinking, and project management skills.
- Excellent communication and collaboration abilities across cultures and regions.
- Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders.
- Regional lead generation and pipeline growth.
- Campaign conversion rates and cost efficiency.
- Brand visibility and customer engagement across APAC.
- Team effectiveness and development outcomes.
- Remote-first role with flexible travel requirements (occasional regional visits).
- A fast-paced, collaborative work culture focused on innovation and customer success.
Top Skills
Hubspot
Pardot
Salesforce
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