APAC Product Marketing Manager

Job Description

Join Procore's thriving team in Sydney as our APAC Product Marketing Manager. You'll spearhead our product's success across the APAC region, crafting and executing impactful product marketing strategies. This role demands a blend of strategic thinking, market expertise, ability to execute and collaborative spirit to drive our growth.

As the APAC Product Marketing Manager, you will develop and implement go-to-market strategies tailored to the unique needs of the region's construction industry. You'll translate product features into compelling narratives, create targeted marketing collateral, and equip our sales and campaign marketing teams with the tools they need to succeed. Your insights will inform product development, and your campaigns will drive adoption and brand awareness. 

What You Will Do:

• Conduct in-depth market research and competitive analysis: Identify key regional trends, competitor strategies, and customer needs and be able to create a narrative for sales and marketing to take to market
• Develop and refine product positioning and messaging: Craft compelling narratives that resonate with diverse APAC audiences, highlighting Procore's unique value proposition. 
• Create targeted APAC-specific marketing collateral: Develop presentations, case studies, and digital content tailored to regional nuances. 
• Execute comprehensive go-to-market plans for new product launches: Coordinate launch activities and relevant content, including webinars, events, and digital campaigns, to drive awareness, adoption and expansion
• Develop and deliver sales enablement materials and training: Equip the sales team with product knowledge, competitive insights, and effective selling tools by creating training modules and develop sales playbooks addressing key sales plays in the region
• Plan and execute targeted product marketing campaigns: Along side the revenue segment marketing teams, utilise digital marketing, events, and partnerships to drive product awareness and demand
• Track and analyse campaign performance using key metrics: Monitor KPIs such as lead generation, conversion rates, SLA’s and customer engagement to measure campaign effectiveness
• Collaborate with cross-functional teams: Work closely with sales, product, and marketing teams to ensure alignment and drive product success

What We Are Looking For:

• Minimum 5+ years of demonstrable product marketing experience within a SaaS or technology company, with a proven track record of launching and scaling products in the APAC region 
• Proven ability to develop and execute comprehensive go-to-market strategies, including market segmentation, product positioning, and campaign management, with measurable results 
• Deep understanding of the APAC market landscape (construction industry preferred), including cultural nuances, competitive dynamics, and regulatory environments, with experience tailoring marketing strategies to diverse regional audiences 
• Exceptional communication and presentation skills, with the ability to articulate complex product concepts to both technical and non-technical audiences 
• Strong analytical and problem-solving skills, with proficiency in using data to inform decision-making and optimise marketing campaigns. Experience with tools like Google Analytics, Salesforce, and marketing automation platforms is highly desirable 
• Proficiency with CRM (Salesforce preferred) and marketing tech platforms (e.g., Marketo, Jira, Confluence, HiSpot) with experience in campaign development and performance tracking
• Strategic thinker with a hands on attitude willing to get the job done

Additional Information

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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