APJ Principal Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

As a Principal Product Marketing Manager for the Customer Journey Management team, you will work with cross-functional teams, including product management, sales, regional and global marketing, engineering, customer success, finance and business development to drive product marketing activities critical for retaining and growing market share for B2C Customer Journeys portfolio in the Japan & Asia Pacific (JAPAC) region. Work in a collaborative manner with the global product marketing teams as well as regional product marketers representing other parts of the Adobe Experience Cloud portfolio.

You will lead efforts to define go-to-market strategies for the Customer Journeys portfolio that drive new customer growth as well as retention and expansion within the existing install base of Adobe Journey Optimizer, Adobe Campaign and Adobe Target accounts. You will help Adobe customers drive personalisation at scale for their consumers with a market leading customer engagement platform that supports both brand-initiated campaigns as well as customer initiated individualised journeys across inbound and outbound channels of engagement. You will actively participate in the strategic development and execution of product go-to-market, as well as marketing programs to enable effective selling, align product positioning with industry trends and product advancements, and increase brand and product awareness through thought leadership activities. You seek opportunities to be strategic, produce results, and receive recognition for outstanding work.

What you'll Do

• Develop, lead & implement Adobe’s B2C Customer Journeys portfolio go-to-market strategies in JAPAC
• Critically evaluate new growth opportunities for the Adobe Journey Optimizer business in APAC.
• Play a significant part in regionalising messaging, offerings, product collateral, and assets to communicate the value of Adobe Journey Optimizer, Adobe Campaign and Adobe Target.
• Lead regional product & major feature launches & field acceptance for JAPAC.
• Work closely with Adobe’s Regional and Global Marketing organisation to develop strategic programs that drive demand and pipeline.
• Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive regional awareness and demand.
• Broaden Adobe’s position as an industry leader with vision through the creation of white papers, blog posts, and articles.
• Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
• Present thought leadership, use cases, customer stories and value propositions of the Customer Journeys portfolio at industry events, conferences, and analyst and media briefings
• Serve as market-facing subject matter authority for the product and engage with key customers as company representative

Requirements

• BS/BA (MBA preferred) with 15+ years of overall experience having 8+ years of relevant B2B SaaS Product Marketing experience, ideally in the customer engagement, experimentation, omnichannel marketing, email or mobile engagement space.
• Experience Co-/Owning a sales target, and implementing tactics at all sales stages to drive pipeline & achieve new bookings targets as well as drive retention in existing install base accounts.
• Data driven, with a strong test and learn demeanor and ability to think out of the box
• Knowledge of the digital marketing landscape and the ability to stay current on the changing market
• Proficient in market research and how to apply research and data to inform marketing strategies
• Shown success in dynamic and highly matrixed environments
• Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
• Outstanding analytical, verbal, and written communication skills
• Excellent program management skills
• Highly collaborative work style
• Global cultural awareness and experience with global teams
• Ability to travel regularly in APAC and occasionally to the US (United States)
• Multiple regional Asian languages an advantage

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.