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Position Purpose:
The associate media manager, engagement and CRM will manage and execute strategic growth initiatives across designated lifecycle and CRM channels to grow customer value. This position will identify, research and analyze potential opportunities for growth and development across various customer and audience strategies to address and capture increased customer share of wallet. The associate manager will also build test-and-learn plans and make recommendations related to implementation. Responsibilities also include implementation of campaigns, monitoring platform performance and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
- 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
- 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
- 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
- This position typically reports to Manager or Media/Sr. Manager of Media
- This position has 0 Direct Reports
Travel Requirements:
- No travel required.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 4+ years of experience actively managing CRM channels, including but not limited to technical implementation and leading integrated lifecycle marketing strategies.
- Expertise in channels including email, SMS, push/app, and direct mail and social media channel
- Demonstrated technical competencies across CRM- related martech, analytical tools and techniques. Knowledge of Salesforce Marketing Cloud or similar enterprise platforms a plus!
- Demonstrated ability to collaborate and work effectively with cross-functional teams
- Demonstrated project management skills, including developing workflows and processes.
- Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
- Presentation and writing skills
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 3
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
