The Digital B2B Partnership Specialist will engage with content creators and B2B partners to enhance brand presence and drive user acquisition through effective marketing strategies and partnerships.
B2B Partnership Specialist
MOOMOO AU is seeking a dynamic and enthusiastic Digital B2B Partnership Specialist to join our growing team. This role will focus on day-to-day engagement with Content Creators, Key Opinion Leaders (KOLs) and B2B partners to enhance our brand presence and drive user acquisition.
Responsibilities:
Influencer & KOL Partnership:
- Execute comprehensive content creator channel marketing strategies that communicate MOOMOO's unique value proposition and drive new user acquisition
- Source, identify and execute partnership deals with high-impact content creator across various verticals, including finance, technology, and lifestyle
- Design innovative collaboration frameworks with content creators, from content partnership to affiliate marketing campaigns
- Measure and optimize campaign performance and ROI
- Build and maintain long-term relationships with content creators
Partnership Development:
- Identify and evaluate strategic B2B partnership opportunities
- Negotiate and manage collaborative marketing agreements
- Track and report partnership performance metrics
- Create scalable partnership ecosystem
Market Research
- Conduct competitive market research
- Monitor emerging digital marketing trends in Australian fintech
Requirements
Qualifications:
- 2+ years business development or partnerships experience in Australian market
- Strong project management capabilities
- Highly adaptable and able to collaborate with cross functional global teams
- Experience in KOL and influencer marketing (social media agency experience welcome)
- Financial services and fintech industry experience
- Good understanding of Australian digital ecosystem
- Keen interest in finance and investment markets
Benefits
- Competitive salary commensurate with experience
- Performance-based bonuses
- Professional development opportunities
- Corporate gym membership
- Health Insurance Program
Top Skills
Digital Marketing
Project Management
Social Media
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