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Easy Apply
The BD Manager will lead business development and partnership strategies focused on the Chinese-speaking market to drive user growth, establish collaborations, and enhance channel performance.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
What We Look For In You
Perks & Benefits
- Target the Chinese-speaking market, driving business development and channel partnerships centered on commission-based strategies to achieve user growth objectives.
- Identify and leverage diverse traffic growth opportunities by expanding and managing a variety of channel resources, including, but not limited to, traffic platforms, social media influencers (KOLs), community operators, quantitative teams, industry media, and Web3/internet marketing teams.
- Formulate customized collaboration strategies tailored to the characteristics of each channel, facilitating the successful implementation of high-quality partnerships while continuously enhancing channel performance and user conversion rates.
- Establish and maintain a robust and stable collaboration framework that empowers channels to drive growth in user acquisition, engagement, and retention.
- Adapt collaboration strategies in response to market trends and team objectives, ensuring alignment with overall business goals.
- Actively participate in industry conferences, offline meetups, online AMAs, and other networking events to expand industry connections and identify high-potential collaboration opportunities.
- 面向华语市场，围绕用户增长目标，负责节点返佣相关的商务拓展及渠道合作；
- 深度挖掘多元化流量增长机会，拓展并管理包括但不限于以下渠道资源：流量平台、社媒KOL、社群运营者、量化团队、行业媒体及Web3/互联网推广团队；
- 根据渠道特性制定定制化的合作策略，推动优质节点合作落地，并持续提升渠道产出与用户转化效率；
- 搭建和维护长期稳定的合作机制，赋能渠道在用户拉新、活跃、留存等维度的增长；
- 结合市场动态、团队目标，灵活调整合作方向，确保业务目标的达成；
- 参与各类行业会议、线下meetup、线上AMA等活动，拓展行业关系网，持续挖掘潜在高质量合作资源。
What We Look For In You
- Bachelor’s degree or higher;
- Proficiency in English and Mandarin, as the role will require effective communication with stakeholders in both languages
- 3+ years of experience in growth, business development, or channel management within the internet, fintech, or blockchain sectors; familiarity with traffic ecosystems and demonstrated user growth experience is advantageous.
- Proven ability to develop growth channel systems from inception, with a clear understanding of traffic conversion pathways and successful implementation experience.
- In-depth knowledge of major companies’ traffic strategies (e.g., private domain operations, content marketing, influencer collaborations, community-driven growth) along with strong data analysis skills and acute market insight.
- Excellent communication and business development negotiation skills, with the capacity to effectively advance collaboration initiatives and coordinate resources for successful implementation.
- Highly adaptable thinker with strong execution capabilities, demonstrating a high degree of self-motivation and ownership mentality.
- Professional appearance and demeanor, capable of maintaining composure under pressure and thriving in a fast-paced work environment.
- 本科及以上学历，具备英文工作沟通能力优先；
- 有 3年以上互联网、金融科技或区块链领域的增长、商务、渠道相关经验，熟悉流量生态、具备用户增长实操经验者优先；
- 具备从0-1搭建增长渠道体系的能力，有清晰的流量转化路径认知及实际落地经验；
- 熟悉大厂流量玩法（如私域运营、内容营销、达人带单、社群裂变等），具备一定数据分析能力与敏锐的市场嗅觉；
- 拥有良好的沟通能力和BD谈判技巧，能够高效推动合作进程，协调资源实现落地；
- 思维灵活、执行力强，具备高度自驱力和Owner意识；
- 形象气质佳，能在高压环境下保持良好状态，适应快节奏的工作氛围。
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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Top Skills
Community Operators
Industry Media
Quantitative Teams
Social Media Influencers
Traffic Platforms
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