Brand Activation Manager

Pierre Fabre is a French pharmaceutical company, pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane.

With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries. In 2020, Pierre Fabre Group generated over 2,3 Billion euros in revenues.

Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for health care and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.

“Every time we care for a single person, we make the whole world better.”

In the expansion of our Australian subsidiary based in North Sydney, we are currently seeking candidates to fill in a

position as

GENERAL RESPONSIBILITIES

DETAILED RESPONSIBILITIES

• Define the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360º Off/Online manner.
• Prepare and/or collaborate in the preparation of monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.
• Define your brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in. You will also manage its implementation, coordination, monitoring, and optimization directly with media agencies and with analysis and input from the Media Specialist.
• Develop "MASTER" offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations.
• Deliver a B2B activation "master kit" to the sales and medical teams.
• Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
• Lead, with the support of your brand's Marketing Coordinator the development of harmonized and consistent content— offline & online; paid & organic (PR & influencers); online & offline retail (SEO product descriptions, e-retail images)—for your 360º campaigns, according to the guidelines & kits provided by Corporate, and be responsible for delivery to the various internal and external stakeholders.
• Manage all processes and elements related to products, their positioning, costs, promotional elements, etc.
• Prepare and regularly monitor sales forecasts for your products (as well as promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimize inventory management in conjunction with the logistics department.
• Monitor performance: The BAM oversees the results of media performance (in collaboration with Media Specialist), the performance of their brand/ranges in the market (sell-out and market share), commercial performance (in collaboration with commercial team), and the availability and visibility of the products in their portfolio, such as the profitability of promotions, margins, and return on investment (ROI) in coordinate with the Commercial team . They also coordinate actions based on data to optimize performance.
• Monitoring the competition, consumer insights, and trends: keeps up to date with market trends and the actions of direct competitors or other types of market players in order to anticipate changes and adjust strategy accordingly based on the insights of the CMI team.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.