The Brand Design Lead will oversee Tracksuit's brand identity and digital experiences, managing creative projects and leading a design team to deliver effective brand solutions with a focus on scalability and efficiency.
At Tracksuit we provide beautiful, radically affordable, always-on brand tracking which is easy to use compared to traditional methods. We recognise that sounds like a ton of buzzwords for marketers, so what it really means is that we did 10 millions surveys last month to find out what real humans think and feel about the world’s best brands and their competitors. Check us out here: www.gotracksuit.com 🙌
We’re on the look-out for a Brand Design Lead to join our team on a fixed term basis. As our Brand Design lead, you’ll safeguard and evolve Tracksuit’s distinctive visual identity - ensuring our brand continues to grow recognition, fluency and commercial impact.
This role will see you leading a small but high-performing design function spanning brand, marketing and digital experiences. While delivering bold creative work, you’ll also have the opportunity to expand Tracksuit’s digital design foundations; introducing improved UX/UI systems, optimising web workflows and helping establish scalable design operations for the future.
Are you Tracksuits next Brand Design Lead?:
Design is at the heart of Tracksuit’s growth story. You’ll manage one direct report, lead our network of freelancers through The Studio (our in-house creative production hub), and collaborate closely with Marketing, GTM, and Product teams.
In addition to leading brand and campaign creative, this role will focus on optimising our digital experience — partnering with our web developer to refine UX/UI, streamline web workflows, and support the development of a marketing design system and component library.
You’ll operate 6–12 months ahead, maintaining momentum on brand initiatives while identifying opportunities for systemisation and scale.
As our Brand Design Lead you’ll be responsible for:
Creative & Brand Leadership: Leading Tracksuit brand design across campaigns, content, events, website & marketing Channels. Upholding creative standards. Coaching & mentoring our design team to deliver work that blends creative ambition with commercial performance & provide creative direction & QA for internal and freelance designers.
Digital Experience & Design Systems: Lead the creating of marketing design system & component library, improving design consistency, efficiency & scalability across digital touch points. Own the design and experience on our global website while also auditing exisiting website and marketing design workflows.
Planning & Delivery: Plan & prioritise creative projects across all brand and marketing initiatives.
Team Leadership & Operations: Manage and develop one direct report and oversee a network of freelancers. Maintain workflows; ensuring clarity, prioritisation & accountability as well as support recruitment, onboarding & creative development where needed for contract teams.
That’s the role, so who are you?:
You’ll bring a wealth of experience in brand and digital design (7+ years) ideally within a fast-growing SaaS, tech or agency.
Expertise: Deep understanding of brand systems, marketing design, and foundational UX/UI principles.
Skills: Strong visual storytelling, Figma fluency, AI, web design, component systems and creative operations.
Mindset: Strategic thinker who balances creativity with business outcomes. Collaborative, systems-minded, and resourceful.
Bonus: Experience creating scalable design systems, cross-functional workflows and understands how to tie design to business metrics.
Why join us at Tracksuit?
We’re one of Australasia's fastest growing startups, and at a little of 4 years old, we're incredibly grateful and excited to already be working with over 1000+ epic brands across NZ, AU, USA, Canada and UK, like frank body, MyFitnessPal, Sharesies, Bondi Sands and more.
We’re a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement.
But don’t take our word for it! You’ll be joining the:
Mumbrella Marketing Company of the Year 2022
HRD Employer of Choice <200 Staff 2024
NZ Hi Tech Awards, Emerging Company of the Year 2024
AFR Best Place to Work Media and Marketing (4th place) 2024
Most importantly, when you join, you’ll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort, we're fun and informal, and we're practical and ready for anything.
🐾 FYI - We’re pet-friendly in principle and practice — with the occasional four-legged visitor adding to the charm, not the chaos.
Top Skills
AI
Figma
Web Design
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