Plan and execute brand campaigns, manage go-to-market strategy and marketing calendar, run PR and partnership initiatives, oversee budget and campaign performance, and lead a Senior Brand Coordinator to build Showpo’s brand awareness and cultural relevance.
About Us:
Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.
Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.
The Role:
An exciting opportunity has arisen to join our expanding marketing team as Brand Manager! You will be responsible for planning and executing brand campaigns and activations that build Showpo’s reputation and emotional connection with our customer. You'll play a critical role in managing the go to market strategy and calendar, executing key brand moments and driving proactive PR strategies to grow awareness, strengthen credibility, and tell meaningful brand stories across markets - this is a truly exciting role for a candidate who is collaborative, proactive and can bring everyone on the journey!
Sound interesting? Read on!
Day to day, you will:
- Support the Head of Marketing in developing and executing the go-to-market strategy aligned with business objectives.
- Lead end-to-end campaign planning, defining objectives, and key brand moments across all channels.
Own the marketing calendar, ensuring all channels are aligned and messaging is on-brand and cohesive. - Work closely with the Head of Marketing on campaign strategy and bring creative ideas to build brand salience and talkability.
Lead the campaign briefing process and manage timelines and deliverables across stakeholders to ensure on-time, high-quality campaign rollouts. - Develop and execute proactive PR strategies to increase editorial coverage, media features, and brand visibility.
Manage media outreach calendars and work closely with our PR agency and internal stakeholders on sample coordination, pitch angles and storytelling. - Identify and lead co-branded partnership opportunities with like-minded brands that drive new audience reach and cultural relevance.
- Manage partnership execution, from concept to post-launch wrap.
- Own the brand budget across activations, events, and PR initiatives, ensuring spend aligns with strategic priorities and delivers return on investment.
- Analyse and report on campaign performance, PR coverage, and event ROI, sharing insights with cross-functional teams and using learnings to improve future initiatives.
- Lead, coach and develop our Senior Brand Coordinator
Who are you?
Extensive experience in brand marketing, ideally in fashion, lifestyle or consumer brands.
Experience coordinating brand activations, campaigns, or PR events end-to-end
Organised, solutions-oriented, and thrives in fast-paced environments with shifting priorities.
Culturally tuned-in, with a strong interest in fashion, pop culture, creators, and digital trends.
Proven ability to take ownership, work collaboratively, and deliver high-quality outputs under pressure.
Can work both strategically & operationally, love to still be hands on and can work autonomously.
A go-getter attitude - energised by working in a rapidly changing, fast-moving environment
Will, most importantly, align to our company culture: think big, get s**t done and have fun!
What's in it for you?
- Hybrid work environmanet - 3 days from home and 2 in the office
- 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
- Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
- Enjoy financial advice and discounts through our Commbank Workplace Banking Program
We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards - Plus: brekkie bar, Showpo Coffee Club, Showpo Wellness Club
- What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
- We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia ensuring we further support our employees health needs
Are you our new Brand Manager? For more information click apply!
At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer, where our differences make us stronger and help us become better humans. We celebrate our people and support them, ensuring we’re a workplace welcoming to all, where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes, but we are committed to learning, growing and backing up these words with positive action.
Showpo Sydney, New South Wales, AUS Office
Sydney, Australia
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