Lead the end-to-end architecture and implementation of a new Braze instance for a major client migration. Responsibilities include discovery, solution design, configuration, data integration, identity and consent management, migration planning, deliverability, multichannel personalization, testing, launch support, documentation, and operational handover. The role coordinates client, agency, data, CRM, engineering, and delivery teams while managing security, compliance, dependencies, risks, and production readiness.
WPP Enterprise Solutions is looking for an experienced Braze Solution Architect to lead the architecture and implementation of a new Braze instance for a major client migration.
This is a hands-on contract role with end-to-end technical ownership, from discovery and solution design through configuration, data integration, migration, testing and production launch. You’ll collaborate with client stakeholders and our strategy, CRM, data, engineering and delivery teams to build a secure, scalable platform for personalised customer engagement.
What You'll Do:
- Lead discovery and translate business requirements into a clear Braze architecture and implementation plan.
- Configure the new Braze instance, including workspaces, access controls, channels and governance.
- Design customer identity, event taxonomies, data mappings, subscriptions and consent management.
- Architect SDK, API, CDP and warehouse integrations using Braze CDI and Currents.
- Build efficient data models that balance personalisation with platform limits.
- Plan the migration of data, audiences, templates, campaigns and automated journeys.
- Establish security, privacy and compliance controls.
- Lead email authentication, IP and domain warming, deliverability and suppression synchronisation.
- Enable multichannel messaging and advanced personalisation using Canvas Flow, Liquid and Connected Content.
- Manage testing, cutover, launch support, documentation and operational handover.
- Explain technical decisions clearly and manage risks, dependencies and trade-offs
What You'll Bring
- Proven experience migrating a CRM, marketing automation or customer engagement platform to Braze.
- Hands-on experience establishing a new Braze instance through to production.
- Strong knowledge of Braze data structures, identity management, segmentation, Canvas, campaigns and personalisation.
- Practical experience with REST APIs, JSON, SDKs and customer data pipelines.
- Experience preserving consent, preferences and suppression rules during migration.
- Deep knowledge of email infrastructure and deliverability, including SPF, DKIM, DMARC and IP warming.
- Experience leading workshops and coordinating delivery across client, agency and platform teams.
- Confidence managing testing, cutover, production issues and handover.
- The ability to work independently and resolve delivery risks proactively.
- Relevant Braze certifications.
- Migration experience involving Salesforce Marketing Cloud, Adobe Campaign or Oracle Responsys.
- Experience with CDPs and cloud data warehouses.
- Agency or consultancy experience delivering complex client implementations.
How To Apply
Please include brief, anonymised examples of relevant projects, covering the migration scope, your personal responsibilities, the Braze implementation, challenges resolved and production outcome.
Certification is valuable, but demonstrated delivery experience is essential.
#LI-CO1
Ogilvy Australia Sydney, New South Wales, AUS Office
Sydney, Australia
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