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Job DescriptionJOB SUMMARY
Nielsen is seeking a highly motivated and experienced Programmatic Expert to join its commercial team. This role is crucial in driving the adoption and growth of Nielsen’s programmatic solutions among media agencies and advertisers. The successful candidate will be responsible for building strong client relationships, crafting tailored programmatic strategies, and leading the entire sales cycle for programmatic offerings.
QualificationsROLES & RESPONSIBILITIES
- Programmatic expert within Nielsen’s commercial team, driving adoption and growth of Nielsen’s programmatic solutions across media agencies and advertisers.
- Develop and nurture strong relationships with key agency and brand stakeholders to understand their programmatic needs and craft tailored solutions.
- Collaborate with internal product and data teams to translate client briefs into actionable programmatic strategies using platforms like The Trade Desk, DV360, PubMatic, and others.
- Lead the end-to-end sales cycle for programmatic offerings, from prospecting and pitching to closing and onboarding.
- Utilise Nielsen’s proprietary tools such as Consumer & Media View (CMV) to extract insights and build data-driven recommendations.
- Educate clients on the value of Nielsen’s programmatic capabilities and how they integrate within the broader AdTech ecosystem.
- Stay up to date with industry trends, DSP/SSP innovations, and evolving client needs to inform product development and positioning.
- Represent Nielsen at industry events, client meetings, and workshops to promote thought leadership in the programmatic space.
- Collaborate cross-functionally with marketing, analytics, and product teams to ensure alignment on go-to-market strategies.
- It's hybrid role - 3 days from office. Office is in Lane Cove, Sydney.
QUALIFICATIONS
- Minimum 4 years of hands-on experience in the programmatic advertising space, with a strong understanding of DSPs (e.g., DV360, The Trade Desk) and SSPs (e.g., PubMatic, Magnite).
- Proven track record in a commercial or client-facing role, ideally within a media agency, AdTech platform, or data provider.
- Deep understanding of the AdTech ecosystem, including audience targeting, data onboarding, measurement, and attribution.
- Strong analytical skills with the ability to interpret data from tools like Nielsen CMV and translate insights into strategic recommendations.
- Proficiency in Excel for data manipulation, reporting, and campaign analysis.
- Excellent verbal and written communication skills, with the ability to simplify complex concepts for diverse audiences.
- Experience curating and responding to client briefs, with a consultative and solution-oriented approach.
- Ability to manage multiple projects and stakeholders in a fast-paced, dynamic environment.
- Passion for digital media, innovation, and emerging technologies in the programmatic space.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred.
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