Sales Development Representative - Nonprofit & Public Sector

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We’re growing our Public Sector Sales Development team and are looking for curious, purpose-driven individuals with a passion for tech, people, and impact.

As a Sales Development Representative (SDR), you'll play a critical role in connecting public sector organisations. including government departments to Nonprofits, with the tools they need to better serve their communities.

You'll manage both inbound and outbound engagement, identifying opportunities and nurturing early-stage conversations that set the stage for deeper partnerships.

Whether responding to incoming interest or proactively reaching out to new contacts, your work will be the first step in helping customers realise the value of Salesforce. You'll collaborate closely with our Sales, Marketing, and Industry teams to build pipeline, promote relevant events, and ensure customers feel heard and understood from day one.

This is more than just a sales role, it's a unique opportunity to build foundational skills in tech, develop commercial acumen, and contribute to solutions that make a real difference in people’s lives. If you’re excited by the opportunity to grow your career while helping mission-led organisations drive meaningful change , we’d love to hear from you.

What You’ll Be Doing

• Manage a mix of inbound and outbound leads across then government and nonprofit sectors, identifying prospects who can benefit from Salesforce solutions

• Qualify leads from a variety of sources, including website inquiries, webinar attendees, third-party events, referrals, and outbound campaigns

• Conduct thoughtful and engaging outreach via phone, email, social platforms, and events to initiate conversations with potential customers

• Understand prospect needs and challenges, and craft compelling messages that spark curiosity and drive interest in Salesforce

• Collaborate closely with Business Development Representatives (BDRs), Account Executives (AEs) and Marketing to build pipeline and align outreach efforts

• Promote and support public sector–specific events, webinars and campaigns, ensuring targeted outreach and strong attendance

• Leverage Salesforce tools and resources including Trailhead to build your knowledge of our technology, value propositions and public sector use cases

• Maintain accurate records of your interactions and activities in Salesforce CRM, supporting seamless handovers and pipeline transparency

• Demonstrate a growth mindset, take initiative and embrace learning opportunities as you develop your sales skills and public sector knowledge

What we look for:

• A culture add to our dynamic, innovative team
• Engaging, clear communicators
• Growth mindset and willingness to learn
• A strong desire for high performance and self motivation
• A mentality of getting it done and putting in the work
• Ability to think on your feet and find solutions in-flight
• Experience prospecting and cold calling (highly regarded)
• Consistent achievement of target or critical metrics
• Interest in current affairs and Government impact

What is in it for you?

• Health and well-being benefits including corporate health cover+ Wellness reimbursements
• Fertility preservation, IVF, Adoption support + Parental Leave Scheme
• Employee Stock Purchase Plan
• Paid Volunteer Days
• Foundational skill building with the Public Sector alongside sales and business training
• Investment in your professional and personal development for career progression
• Ongoing opportunities for growth and formal training, including an education allowance
• Hands-on expertise with leading Salesforce SaaS products to expand your technical prowess

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.