Business Senior Specialist – Content Systems and AI Enablement

Job Summary

Focus of the Role

As Business Senior Specialist – Content Systems and AI Enablement, you work within the Content Strategy & Performance team as the technical orchestrator behind Telstra’s content innovation. You are a systems thinker and structured problem solver specializing in content architecture and design tooling. You operate at the intersection of design, production, tooling and workflow platforms to translate creative ambition into scalable, intelligent solutions that support the Content Group increasingly, the broader enterprise.

You bring clarity to complex content environments by defining structured models and reusable components to deliver high quality customer experiences. You connect business needs, user experience and technical implementation to ensure content systems are designed sustainably and governance embedded.

Purpose of the Role

You partner with Content Operations, Design and Developers to ideate and define requirements, map workflows, and deliver tooling that enables speed, consistency, and governance. From proofing agents for Writers to image versioning tools for Designers, you help shape the next generation of content enablement. Over time, your remit expands to enterprise grade services like “Brand Guidelines as a Service” and “Tone of Voice as a Service. You will design and maintain structured content models and a modular content framework to enable flexible assembly across web, app and emerging platforms.

What We Offer

• Performance-related pay

• Access to thousands of learning programs so you can level-up

• Global presence across 22 countries; opportunities to work where we do business.

• Purchased annual leave scheme

• Additional Telstra day off

• Additional 30% off Telstra products and services

• Toolkit provided (laptop + mobile phone + plan paid for)

What You’ll Do

You are a systems thinker and empathetic analyst who thrives at the intersection of creativity and technology. You know how to ask the right questions, connect the dots, and turn ideas into scalable solutions.

• Structured Integrator – You understand design, production, taxonomies and development to architect content to drive consistency, reuse, scale and quality efficiently

• Workflow Mapper – You understand how content gets made and how technology can improve speed, quality, and compliance

• Cross Functional Collaborator – You work across creative, technical, and governance teams to align on priorities and execution for quality enterprise solutions

• Governance Aware requirements - You embed accessibility, brand, and legal standards into tooling requirements

• Customer Centric - You ensure every solution supports better experiences for both creators and end users

• Delivery Focused - You track progress, manage dependencies, and ensure outcomes are met

• Change Enabler – You help teams adopt new tools and ways of working through clear documentation and support

• You Make the Complex Tech Simple  – You translate design and business needs into clear, actionable requirements for development, product and design teams

Key Responsibilities:

• Contribute to the strategic roadmap for content technology enablement across Telstra

• Lead business analysis and solutioning for content architecture and AI tooling, leveraging design systems, and workflow platforms for the Digital Content Group

• Collaborate with AI Developers to define use cases, guardrails, and performance requirements for generative agents

• Partner with Design Systems Specialists to shape reusable components and templates that support scalable design within the frontend CMS Adobe Experience Manager (AEM)

• Map current and future-state workflows across content production, identifying opportunities for automation and uplift aligned to business KPIs

• Translate user needs into functional specifications and technical requirements

• Support the development of enterprise-grade services (e.g. Brand Guidelines as a Service, Tone of Voice as a Service)

• Facilitate workshops, interviews, and feedback loops to validate tooling concepts and prioritise features based on prioritisation framework

• Document processes, standards, and usage protocols for enablement and training

• Track delivery progress and ensure solutions meet business objectives and user expectations

• Govern content architecture for the Digital Content Group ensuring content models, taxonomies, metadata and CMS requirements are operational

Key Skills and Technical Expertise

• Stakeholder engagement across creative, technical, and governance teams

• Deep understanding of content architecture and requirements to enable AI tooling

• Practical design platform experience including Figma, Adobe suite or similar

• Experience shaping and embedding federated content delivery  into large teams

• AI tool knowledge and acumen, preferably with utilization examples in current work

• Deep understanding of CMS platforms, preferably AEM

• Business requirements gathering and documentation

• Workflow analysis and future-state mapping

• Functional specification writing for AI and design tooling

• Workshop facilitation and user feedback synthesis

• Governance integration: accessibility, brand, legal

• Process documentation and enablement resource creation

• Agile delivery tracking and prioritization

• Strategic planning for tooling and transformation

• Change management and adoption support

• Strong communicator with business acumen

• Experience navigating complex, large organisations to deliver outcomes

Diversity is more than a policy – it’s how we thrive

We know diverse teams deliver better outcomes, and we’re committed to creating an environment where everyone feels safe, respected, and supported — regardless of gender, background, or ability.

We strongly encourage women and gender-diverse people to apply and are happy to discuss flexible working arrangements or adjustments to the recruitment process.

We're amongst the top 2% of companies globally in the CDP Global Climate Change Index 2023, being awarded an 'A' rating. If you want to work for a company that cares about sustainability, we want to hear from you.

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on [email protected] or via the additional contact options found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment.