Razer Logo

Razer

Regional Category Manager/ Category Specialist

Posted 12 Days Ago
Be an Early Applicant
Singapore
Senior level
Singapore
Senior level
The Regional Category Manager will develop and implement go-to-market strategies for product launches across the Asia-Pacific region, analyzing market trends and managing the product lifecycle.
The summary above was generated by AI

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Regional Category Manager demonstrates end-to-end ownership of categories in-charge and is responsible to develop and implement the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.
In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.
Are you passionate about driving innovation and gaming product technology adoption in the Asia-Pacific region? Do you have a keen understanding of the APAC market and are passionate about gaming? If so, we have an exciting opportunity for you! We are seeking a Regional Category Manager to join our team in Singapore.

  • GTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.
  • Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region. Translate these insights into actionable recommendations for product enhancements and market opportunities.
  • Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.
  • Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.
  • Collaborate with team members on aspects of sales forecasting, campaign planning, traffic & demand generation.
  • Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.
  • Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP. This includes defining messaging, target audiences, and activities.
  • Product Launch Execution: Plan and support successful new product introductions (NPI), coordinating with global Divisions, Sales teams, and regional partners. Monitor launch performance and adjust as needed.
  • Market Performance Analysis: Continuously analyse product performance, market share data, customer, and end user feedback. Use these insights to refine strategies and make data-driven recommendations.

Pre-Requisites :

  • Bachelor’s degree in Business Management, Marketing, or a related field.
  • Minimum of 3-5 years of global or regional experience in product marketing or a related field.
  • Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.
  • Able to Collaborate effectively with regional and global teams, including Sales, Marketing, and Operations functions.
  • Thorough and solution-oriented way of working.
  • Flexibility and the ability to work under pressure.
  • Deep understanding of the tech product lifecycle and the ability to manage multiple products simultaneously.
  • Candidates with Consumer Electronics experience preferred.
  • Strong understanding of gamer mindset and the gaming and consumer electronics industry.

Are you game?

Top Skills

Data Analysis Techniques
Market Analysis Tools
Product Lifecycle Management Tools

Similar Jobs

Yesterday
Easy Apply
Hybrid
Singapore, SGP
Easy Apply
Senior level
Senior level
Fintech • Payments • Financial Services
The Digital Marketing Manager at Adyen will lead the planning, execution, and optimization of digital marketing campaigns to drive customer acquisition in the APAC region. This role requires collaboration with various teams and leveraging analytics for campaign effectiveness.
Top Skills: Ga4LookerMarketoSalesforceSemSeo
4 Days Ago
Hybrid
Singapore, SGP
Senior level
Senior level
Financial Services
The role involves managing communications in the J.P. Morgan Payments team, creating materials, advising executives, and driving data reporting.
Top Skills: Acrobat ProfessionalAdobeExcelHTMLPhotoshopPowerPointWord
5 Days Ago
Remote
Hybrid
Singapore, SGP
Senior level
Senior level
Cloud • Information Technology • Security • Software • Cybersecurity
The Marketing Campaign Specialist will design, deploy, and optimize marketing campaigns to generate leads and support the sales pipeline for the Asia Pacific and Japan region.
Top Skills: CRMMarketing Automation Platforms

What you need to know about the Sydney Tech Scene

From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account