Client Executive

Company Description

Job Description

CLIENT EXECUTIVE

At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

You need diverse thinkers and diverse thinking. We call this All sorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas forensically measured.

All that while being a good human? Sound like you? Sound like where you’d like to be. We’d love to meet you.

What benefits does Spark offer?

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Whole self-program supporting Physical, Mindful and Financial wellbeing.
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and guidance to achieve your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.

ROLE PURPOSE

The purpose of the Planning Executive role is to support the client team in the planning and implementation of client campaigns. They support the development of communication plans and management of digital campaigns from buying and implementation through to reporting and the delivery of insights to drive performance for our clients. The Planning Executive ensures attention to detail in all facets of their work and will take responsibility for any errors that occur

KEY OUTPUTS

Maintain Internal relationships

• Maintain relationships with internal teams and relevant external groups e.g. media owners and partner agencies to benefit clients and Spark to achieve their business objectives.

• Be knowledgeable of the clients’ products, target audiences, communications strategies and key messages. Research past brand or product strategies and results,

• Understand the competitive landscape of clients categories, consumer behaviour and changes to the marketplace.

• Work in collaboration with the relevant internal resources and the Snr Planning Exec / Client Manager to create effective cross channel communication plans.

• Actively contribute to weekly (internal and external) WIP meetings, to raise potential issues within your client portfolio well in advance of the ‘boiling point’ for an issue.

Media planning and implementation

• create clear and coherent plans that support client’s business objectives (e.g. timing, budget and business requirements).

• Be knowledgeable of each medium's primary strengths and weaknesses. • Work with and be able to interpret research, market data and systems (e.g. Netratings, Market Intelligence, ComScore, Roy Morgan and AdRelevance) to increase planning and trading effectiveness.

• Take on the day to day responsibility of the implementation process. Ensure media is bought and delivered to plan to meet objectives.

• Map out timelines and deliverables including reporting and key deadlines for creative agency and publishers.

Support Activations team with partner briefings and negotiations

• Work with Activations team for partner briefings and response evaluations, providing feedback to partners

• Keep pace with market knowledge that will aid negotiations.

• Support the Activations team to ensure all planning ideas are delivered through the trading process

• Trafficking and tracking campaigns

• Be proficient in using 3rd party ad serving tools such as DoubleClick & Sizmek

• Work with Snr Planning Exec and/or Client Manager to deliver ROI tracking recommendations for all client campaigns.

Campaign analysis and optimisation

• Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing as effectively and efficiently as possible

• Clearly demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives.

• Identify and recommend optimisation opportunities and ensure those optimisations are taken place promptly and correctly.

 • Work alongside Snr Planning Exec to create post campaign reports to demonstrate media performance, market conditions, tangible insights and recommendations for future campaigns

• Deliver the reports on time and error free. Manage clients’ expectations (via Communication Manager) when there will be delays.

Campaign Management & Finance processes

• Reconcile campaign delivery and ensure the final delivered plan reflects billings.

• Check proformas each month during invoicing time and execute any changes that may be required.

• Attend to account queries immediately and have zero outstanding account queries on a weekly basis.

• Maintain accurate budget and spend management of campaigns. • Detail all campaign finance changes across media plans and systems.

• Complete final buy documents and enter rates into trading sheets after every bought plan. Advise team of any savings that can be reinvested or returned.

Competitor & Market Analysis

 • Proactively completes regular and continuous analysis of competitor activity, market trends, economic issues and other factors effecting buys.

• Sources content and provide relevant insights for inclusion within competitor and market reviews and other adhoc client requests. Support Coordinator

• Sets a good example for Coordinators and ensures they have all the tools and information they need to perform their jobs well.

• Motivate them through personal influence, enthusiasm, creativity and energy

SKILLS & EXPERIENCE

• 1.5 -3 years experience

• Preferably a University degree or higher education qualifications

• Expert understanding and working knowledge of Australian media landscape

• Expert across the following Office platforms: Word, PowerPoint and Excel

• Have a full understanding and experience using the following tools:

• eTAM
• BMD
• Roy Morgan
• EMMA
• eRAM
• Nielsen Digital / Answers
• Sizmek and/or DCM
• MOVE
• AQX Fusion
•  

BEHAVIOURS

• Develops professional relationships with media partners, clients and other relevant stakeholders

• Attention to detail that is second to none

• Confident and engaging interpersonal, presentation and communication skills,

• Strong organisational skills with the ability to juggle multiple priorities

• Has a curious nature with a willingness for continuous learning and progression

• Sound planning, project management and time management skills.

Publicis Groupe benefits  

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com 

Enjoy all the perks that come with our network offering: 

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing. 

• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!” 

• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. 

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes. 

• A culture of open feedback and support to achieve your goals through our Career Conversations program. 

• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE, and Ecologique committees. 

• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service). 

• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. 

• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave. 

• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs. 

• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network. 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. 

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.  

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.  

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential. 

Additional Information

All your information will be kept confidential according to EEO guidelines.