Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview
The Communications Specialist will report to the PR & Influencer Manager (Australia) and support campaign execution, earned media coverage and influencer activities for the PlayStation brand within the Australian market.
This role supports local communications initiatives across PlayStation hardware, software (1st and key 3rd party titles), PS Store and PS Plus subscription services. Working closely with Global Communications, local Marketing, Sales and agency partners, the Communications Specialist will help deliver impactful campaigns that drive awareness, engagement and positive brand sentiment.
This position combines media relations, influencer coordination, campaign execution and reporting responsibilities, with a strong focus on understanding the Australian media landscape and local influencer ecosystem.
We’re looking for a detail-oriented and culturally connected individual who thrives in a fast-paced, creative environment and is passionate about gaming and entertainment.
What You’ll Be Doing: You will support the PR and Influencer Manager in:
Media & Communications Campaign Support
- Deliver local communications activity for PlayStation brand campaigns, including game titles, hardware launches, services and third-party partnerships
- Support the execution of PR plans including media outreach, pitching, asset distribution and press coordination
- Build and maintain relationships with Australian gaming, tech, entertainment, lifestyle and mainstream media
- Draft and localise press releases, media alerts, Q&As and briefing documents
- Manage inbound media enquiries and assist with spokesperson coordination
- Coordinate review code distribution and product seeding
- Support press events, previews, launch moments and cultural activations
- Ensure local communications output aligns with global messaging and objectives
- Monitor coverage and manage reporting across key campaign beats
Influencer & Creator Campaign Support
- Support the execution of Australian influencer campaigns (organic and paid) across YouTube, TikTok, Instagram, Twitch and emerging platforms
- Identify and engage relevant Australian influencers and content creators across gaming and adjacent verticals including sport, entertainment and lifestyle
- Assist in briefing influencers, tracking deliverables and managing timelines
- Maintain an up-to-date Australian influencer database
- Monitor creator content, social conversation and sentiment
- Support campaign reporting including KPI tracking and performance insights
- Keep a strong pulse on Australian digital culture and creator trends
Reporting & Collaboration
- Track media coverage and assist in evaluating campaign performance against KPIs
- Compile coverage reports and post-campaign analysis
- Collaborate closely with the PR & Influencer Manager to support integrated earned and creator activity
- Work cross-functionally with Marketing, Partnerships, Retail and Global teams to deliver cohesive campaigns
- Identify new local media and influencer opportunities within the Australian market
- Support broader Global Communication initiatives where required
What We’re Looking For
- 2 - 4 years’ experience in public relations, communications or influencer marketing (in-house or agency)
- Strong knowledge of the Australian media landscape, including gaming, tech, mainstream news and lifestyle media
- Understanding of the Australian influencer and content creator ecosystem
- Experience supporting PR campaigns and media outreach
- Excellent written and verbal communication skills
- Strong organisational skills and attention to detail
- Ability to manage multiple projects in a fast-paced environment
- Collaborative mindset with confidence working cross-functionally and with global stakeholders
- Passion for gaming and entertainment culture
Highly regarded:
- Experience in consumer technology, gaming or entertainment industries
- Exposure to corporate communications
- Experience working with influencer contracts or paid creator campaigns
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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