Title: Community Marketing Manager
Reports to: Director of Sales
Position Summary:
At KIAH-TV CW39 Houston, we are looking for a dynamic and creative Community Marketing Manager who will be at the forefront of fostering meaningful community partnerships and driving non-traditional revenue. This opportunity is at the forefront of exciting times as the CW continues to expand its audience with over 500 hours of live sports annually, including Nascar, ACC and Pac-12 College Football and Basketball, and WWE. Reporting to the Director of Sales, this role is crucial in building connections with local businesses, non-profits, and community organizations. As a community sponsorship activator, you will use your expertise in local advertising and media to cultivate innovative revenue opportunities while enhancing CW39’s community impact. This is not just a sales job—it’s about making a real difference through strategic partnerships and creating campaigns that resonate with Houston's diverse communities.
If you’re passionate about leveraging media to connect with the community, generate revenue, and drive positive change, Nexstar Media Group and KIAH-TV CW39 Houston could be the perfect place for your next career step.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Key Responsibilities:
- Develop & Execute Community Initiatives: Conceptualize and implement community events, sponsorships, and campaigns that align with KIAH CW39’s brand and mission to make a positive impact.
- Build Revenue through Partnerships: Identify and cultivate strategic partnerships with local businesses, non-profits, and community organizations to create revenue-generating opportunities, including sponsorships, grants, and events.
- Cross-Department Collaboration: Partner with news, sales, digital, and programming teams to ensure community campaigns are fully integrated across all platforms and reflect the station's vision.
- Content Creation: Develop engaging content for social media, digital platforms, and press releases that highlight CW39’s community involvement and partnerships.
- Community Leadership: Act as the face of CW39 in the community, representing the station on local boards and committees while nurturing relationships with key stakeholders and community leaders.
- Revenue Accountability: Drive and manage revenue generation through community sponsorships, events, and non-traditional advertising, ensuring budget and forecasting goals are met.
- Innovative Multi-Channel Approach: Use your knowledge of traditional and digital media to develop omni-channel strategies that drive both community engagement and revenue growth.
- Volunteer & Talent Coordination: Manage the station’s volunteer efforts and community involvement, coordinating appearances for on-air talent at local events and ensuring CW39 is an active and visible part of Houston’s civic landscape.
- Promote CW39’s Vision: Be a champion for KIAH CW39’s community-based initiatives, promoting the station’s involvement and impact through internal and external channels.
Preferred Qualifications:
- Media & Sales Expertise: 3-5 years of experience in multiplatform media sales or marketing, with a proven ability to drive revenue through innovative community partnerships. Leadership experience in local media a plus.
- Community-Oriented & Results-Driven: A passion for community engagement, combined with a strong results-driven mindset, ensuring both revenue growth and positive community outcomes.
- Omni-Channel Proficiency: Strong understanding of the local advertising landscape, including linear, digital, programmatic, OTT, SEO, social media, and other emerging platforms.
- Strategic Thinker: Adept at identifying new revenue opportunities and creating tailored, multi-channel solutions that connect with local audiences and community stakeholders.
- Strong Communication Skills: Excellent communicator and presenter with experience in creating compelling pitches and leading both virtual and in-person presentations.
- Technical Skills: Proficient in Microsoft Office (PowerPoint, Excel, Teams, Power BI), CRM tools, and sales platforms such as Wide Orbit and Google Ad Manager. Certifications such as IAB or Google AdWords are a plus.
