Conversion Optimisation Lead

We’re hipages - Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.

We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role:
As the Conversion Optimisation Lead, you’ll drive rapid, measurable growth across our marketplace by improving conversion rates at every critical touchpoint - from job submission flows for homeowners to lead capture for tradies.

This role sits within both the core Acquisition Team and the Marketplace Growth Team, where you’ll lead the Marketplace Conversion team - a cross-functional team working across marketing, design, engineering and analytics. Together, the team will build and scale an experimentation pipeline to optimise modal flows, landing pages, forms and onboarding experiences. Your objective is to increase the volume of high-quality jobs by homeowners and qualified leads submitted by tradies through continuous optimisation and testing.

Why join our Marketing team?

• A clear company purpose and a STRONG brand 
• Hybrid working model - 50% work from home
• Cross-functional collaboration
• In-house Talent Development team to prioritise personal and career growth
• Competitive salary, benefits and perks, plus equity via our Employee Share Program

How you will add value:

• Cross-Functional Collaboration: Work alongside Product Designers, Engineers, Analysts and the Head of Acquisition & Growth to implement fast iterations aligned to OKRs.
• Full Funnel Ownership: Own end-to-end optimisation across high-intent touchpoints, including homeowner job posting and tradie lead submission flows.
• Experimentation Engine: Build and run structured A/B and multivariate tests across desktop, mobile and app experiences.
• Rapid Feedback Loops: Use insights from analytics, heatmaps, session recordings and user interviews to uncover friction points and conversion drop-offs.
• Optimisation Systems: Establish and maintain a CRO playbook and prioritisation framework for experimentation.
• Impact-Driven Execution: Prioritise initiatives that deliver outsized impact on conversion and marketplace health metrics.

About you:

• 6+ years’ experience in CRO, digital experimentation or growth optimisation, ideally within marketplaces or performance-focused digital environments.
• Strong experience using tools like Google Optimize, GrowthBook, Optimizely, VWO, Mixpanel, Amplitude, Hotjar or similar.
• Proven track record of delivering quantifiable lift across funnels via testing and iteration.
• Able to balance statistical rigour with scrappy, speed-first testing in high-velocity environments.
• Comfortable working closely with design, engineering and analysts to ship impactful changes quickly.
• Confident in pulling insights from data tools and translating them into test hypotheses.
• Familiarity with UX best practices, persuasive design principles and behavioural psychology.

Life at hipages:

We’re more than just a workplace - we’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.

And there’s more:

• Diverse, collaborative teams that love solving problems
• Agile squads, hackathons, off-sites and roadshows
• Extra leave for birthdays, volunteering, and more
• Healthy snacks, continental breakfast and fresh fruit
• Sydney CBD office near Town Hall and Gadigal Stations
• Tailored growth support, mentoring and stretch projects
• A vibrant social scene - we work hard and have fun doing it

We prioritise Diversity:

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

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