Creative AI Implementation Lead, AU

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioral change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 4 brands (Juniper, Pilot, Kin & Software) focus heavily on personalizing the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$150M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About the role (What You’ll be Doing)

We’re looking for a Creative AI Implementation Lead to embed AI into the heart of how Euc creates, tests, and scales marketing.

Right now, our creative production and marketing systems are biased towards “what we know.” This role exists to change that. You’ll experiment hands-on with new AI tools, design frameworks that enable faster and lower-friction creative testing, and coach teams to adopt them at scale.

The goal: unlock new opportunities for growth across multiple brands and markets by making AI a core part of our operating model.

You’ll work on:

• AI in creative production – Experiment with static and video workflows, test emerging tools, and integrate them into our creative pods.
• System design & implementation – Build repeatable frameworks and playbooks that make AI adoption seamless across global teams.
• Creative team enablement – Coach and upskill creatives and marketers to use AI effectively, embedding it in daily workflows.
• Operational efficiency – Identify friction points in marketing operations and design AI-driven processes that improve speed and output quality.
• Staying ahead – Track industry trends, test new AI capabilities as they emerge, and bring the best ideas into practice at Euc.

About you (Who you are)

• You’re a tinkerer at heart — curious, experimental, and hands-on with AI tools.
• You combine creative craft awareness with a systems mindset, making things not just work, but scale.
• You know how to design processes, not just test tools.
• You’re motivated by global impact, building solutions that work across teams, brands, and markets.
• You thrive in a high-growth, fast-moving environment, and know how to balance speed with rigour.

How we think about marketing

At Euc, marketing is about capturing attention and turning it into real growth. We’re not here to chase perfect CTRs or vanity metrics. We’re here to grow the business — by finding where our audience is, grabbing their attention, and telling stories that drive action.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker. We make bolder bets. And we don’t waste months on “safe” campaigns that never move the needle.

• Creative wins. We don’t have exclusive access to channels, so great storytelling is how we stand out and earn attention.
• Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on.
• Ad buying is problem solving. Whether it’s fixing a leaky funnel or finding the next unlock — curiosity is our superpower.
• Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we’re ruthless about what we let run.
• Data is a compass. We ask why, not just what. Trends > daily swings. Insight + action = impact.
• We focus on outcomes, not channels. If Meta works, we scale it. If TV works, we shift spend. No channel loyalty. Just growth.

If you’re excited by the challenge of turning 1 AUD into 5 AUD — and doing it across 5 brands, 4 countries, and millions of customers — this is the place.

Why you should join Euc

• Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team.
• We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way.
• We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
• We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling.
• We play as hard as we work - From our annual Eucalympics (Olympic themed decathlon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down!
• We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programe

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.