Creative Director - Art Direction, Campaigns

The role / impact

As the Creative Director for Art Direction, Campaigns, you will lead the visual storytelling that brings Xero’s global brand and product ecosystem to life. You will translate complex features into compelling narratives that connect emotionally and drive action across a range of integrated global campaigns.

Your influence sits at the intersection of creativity, strategy, and leadership. By overseeing a team of talented creatives, you will elevate every brief from executional to exceptional, ensuring our creative vision aligns with business priorities to create a global impact.

The team / how they connect

You will join Xero’s Internal Global Agency, reporting directly to the GM, Head of Creative. You will act as a strategic partner to Brand Strategy, Product Marketing, and Customer Engagement teams to define and uphold our creative standards. Working across multiple workstreams, you will collaborate with performance and insights teams to refine concepts through data and customer experimentation.

Initially, you will focus on

• Co-leading the visual and conceptual development of global campaigns that highlight Xero’s products and brand stories.

• Managing and mentoring a high-performing creative team, fostering an environment of accountability and continuous development.

• Directing integrated campaign execution across digital, social, film, and brand activations to ensure consistency and strategic alignment.

• Partnering with marketing leads to design conversion-focused experiences and performance-optimised creative content.

Where and how you can work

Xero offers a flexible working environment designed to help you do your best work. We have modern office spaces in various locations where teams gather for boost days to collaborate and connect. We support a hybrid approach that balances remote flexibility with the benefits of in-person teamwork, and we can discuss specific expectations for this role during the interview process.

Here are some of the things we are looking for

• You bring extensive experience in senior creative leadership, specifically focused on developing integrated campaigns for global markets.

• Your background includes exceptional art direction skills, with a talent for bringing clarity and emotion to complex technical ideas.

• You possess a natural ability to inspire and empower creative teams through proactive mentorship and a trust-based leadership style.

• Partnering with senior business and product stakeholders comes easily to you, allowing you to translate objectives into distinctive creative strategies.

• You demonstrate a strong curiosity for craft, constantly pushing design quality while remaining adaptable in fast-paced, evolving environments.

• Experience within tech, SaaS, or B2B sectors would be highly regarded as you help shape narratives for our unique audience.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.