The Creative Marketing Manager will lead the creative testing process on Meta platforms, analyze performance metrics, manage UGC creator pipelines, and optimize ad creatives iteratively to drive results.
Avec Amour is a luxury lingerie brand serving customers globally. We are scaling aggressively through paid social — particularly Meta — and we are looking for a performance-driven Creative Marketing Manager to lead our creative testing engine.
This is not a “post and hope” marketing role.
This is about building a machine that systematically tests, optimizes, and scales winning creatives.
If you understand that great ads are engineered — not guessed — this role is for you
What you'll own1. Meta Creative Testing & Scaling
- Lead the entire creative testing process inside Meta Ads Manager
- Launch structured testing campaigns weekly
- Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
- Kill underperformers quickly and scale winners decisively
- Continuously refresh creative angles to avoid fatigue
2. UGC & Creator Pipeline
- Source and recruit high-quality UGC creators
- Write clear, performance-driven briefs
- Manage creator deliverables and timelines
- Ensure a steady weekly flow of fresh ad creatives
3. Performance Analysis & Optimization
- Deliver weekly performance breakdowns with clear insights
- Identify patterns in winning hooks, formats, and messaging
- Turn data into actionable creative direction
- Work directly with the Founder to align growth strategy
- Your performance will be measured by results — not activity.
RequirementsYou Are:
- Someone who has 3–5 years in digital marketing and done with roles where someone else makes all the calls
- Highly confident inside Meta Ads Manager
- Genuinely excited by fashion, lingerie, and brands with a point of view
- Fast. Decisive. Comfortable killing an underperforming ad without losing sleep over it
- A social media manager who also "does ads"
- Looking for a role where someone tells you what to test each week
Core Tools:
- Meta Ads Manager
- Instagram & Facebook ad ecosystems
- CapCut (or similar video editing tools)
- Later (or similar scheduling tools)
Bonus Experience With:
- Klaviyo
- Motion / Atria
- AI creative tools (e.g., Nano Banana, Sora, Pippit)
- Adobe Photoshop
BenefitsCompensation & Working Setup
- Full-time, fully remote
- Some overlap with Melbourne (AEST) required for weekly check-ins
- Direct reporting line to the Founder
Top Skills
Adobe Photoshop
Ai Creative Tools
Capcut
Facebook
Instagram
Klaviyo
Meta Ads Manager
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