At Sonder, we help organisations improve the health, safety and wellbeing of their people, empowering them to be at their best. Our mobile app provides immediate, 24/7 support to our members from a team of safety, medical, and mental health professionals - plus onsite help for time-sensitive scenarios. Accredited by the Australian Council on Healthcare Standards (ACHS), our platform gives our customers the insights they need to act on tomorrow’s wellbeing challenges today.
Founded in 2017, Sonder has rapidly expanded with operations in Australia, New Zealand, and the UK. After a highly successful Series B capital raise in August 2022, we are scaling globally to make a positive impact on our customers and their people. Our approach is both technology-driven and human centred aiming to transform workplace wellbeing with accessible, preventive care.
- 900,000+ eligible members across multiple countries
- 200 + team members, as well as an on-the-ground responder network
- Partnerships with major corporations, education providers, and government agencies
Join Sonder’s mission to deliver timely and effective global support, and contribute to empowering people to be at their best.
About the role
As the Customer Marketing Lead, reporting to the VP of Customer, you'll lead a small team while remaining hands-on, creating high-quality content, building community engagement, and leveraging insights to optimise the customer journey.
Your focus will be on developing and executing customer-centric marketing initiatives and campaigns that drive member activation, product adoption, customer engagement, and ultimately, advocacy across our entire customer base.
As a subject matter expert in content creation, you'll craft insightful and actionable materials, including help guides, thought leadership articles, case studies, and resources designed to educate, inspire, and engage customers and members. You'll also lead efforts to foster an engaged customer community by facilitating communication and initiatives that connect our customers and build advocacy for Sonder.
What you’ll be doing
- Lead the creation and delivery of high-quality content, including customer case studies, thought leadership articles, and toolkit materials.
- Develop customer-focused guides, materials, and campaigns to drive engagement, education, and activation.
- Design and implement initiatives to build and foster customer community connections, such as round tables and forums.
- Facilitate forums or events for customers to share insights and best practices
- Collaborate with internal and external stakeholders to identify gaps and opportunities, driving impactful marketing strategies.
- Partner with Customer Success to integrate insights into actionable marketing plans.
- Build a high-performing team, with high ownership and continuous improvement mindset
- Build and execute communication strategies to support member activation and community growth.
- Leverage analytics and customer feedback to refine activation approaches and optimise marketing strategies.
Who are we looking for?
The ideal candidate has a growth mindset and is passionate, self-motivated, and takes pride in producing high-quality work every day. Above all else, you - the ideal candidate - will embody the Sonder values and love working in a fast-paced, dynamic workplace.
What you bring to the team;
- 4+ years of experience in customer marketing, content marketing, or related roles, with 2+ years of leadership experience.
- Previous experience working in the Safety, medical, mental health or HR domain
- Proven success in creating enterprise and mid-market tailored content across diverse industries.
- Solid understanding of the customer journey to drive product adoption, retention and growth.
- Strong project management skills and the ability to juggle multiple priorities.
- Exceptional copywriting and communication skills with experience crafting SME-level content for all audiences.
- Experience in marketing domains such as email campaigns, events, whitepapers, and community engagement.
- Proficiency in tools like HubSpot, Braze, or similar platforms.
- Creative thinker with a proactive, results-driven mindset.
- High adaptability and ability to thrive in a fast-paced environment.
- Data driven with the ability utilise analytics to refine and enhance marketing strategies.
Why join Sonder?
At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is a collaborative, vibrant group of passionate professionals, dedicated to making a real impact on people’s lives every day.
- Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and work from home flexibility, empowering you to optimise your productivity and work-life balance.
- Gain free access to the Sonder app for you and your family, offering 24/7 on-demand support for health, wellbeing, and safety.
- $1000 annual contribution as part of your development plan + 2 days of study leave
- Paid parental leave with an attractive return to work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
- Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder’s success.
- Salary packaging novated leasing.
- Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
- Free coffee on Tuesdays and catered lunch on Thursdays.
- Team social fund to connect with your team, plus monthly company wide social events.
- Dog-friendly office.
- Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.
Check out our life page for more info - https://www.linkedin.com/company/sondersafe/life/
Sonder is committed to creating an inclusive and diverse workplace for everyone. We offer equal opportunities to all, regardless of race, gender, age, disability, political beliefs, sexual orientation, or any protected status. All qualified applicants are encouraged to apply and join us in fostering a respectful and empowering environment.
Due to the nature of our industry, all Sonder employees are required to complete a National Police Check and WWCC
