As a Data Analyst, you will analyze marketing data, define measurement strategies, provide reports, and offer insights to improve performance.
As Data Analyst for the company’s Marketing Team, your job is to help define and implement measurement strategies that align with the company’s marketing and business objectives. You will analyze and interpret CRO, SEO, PPC trends and produce actionable insights based on available data.
In your role, you will:
- Provide reports and performance data on conversion, SEO, PPC and other marketing initiatives
- Help determine metrics for measuring campaigns and projects
- Analyze performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement
- Analyze user behavior, conversion data and customer journeys
- Analyze Legalmatch marketing funnels, landing pages and A/B, split, or multivariate tests and provide insights and recommendations
- Build presentations that visualize data to tell the story and define insights.
Requirements
- At least 2 years of experience in Data Analytics, preferably within digital marketing or performance optimization.
- Strong understanding of CRO, SEO, PPC, and other digital marketing concepts.
- Proficiency with Google Analytics and Looker (or similar data visualization tools).
- Ability to interpret complex data and focus on metrics that deliver actionable insights.
- Experience with A/B testing and multivariate testing methodologies.
- Excellent analytical thinking, attention to detail, and presentation skills.
- Experience working with marketing teams or digital performance campaigns.
- Familiarity with data analysis tools and statistical methods for marketing optimization.
- Strong communication skills and ability to translate data insights into strategic recommendations.
At LegalMatch Philippines, we offer a dynamic and innovative environment where you can grow and make a real impact in legal tech. Join our team, collaborate with passionate individuals, and take the next step in your career. Apply today!
Top Skills
A/B Testing
Cro
Data Analytics
Google Analytics
Looker
Multivariate Testing
Ppc
Seo
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