Make an impact at the University of Wollongong (UOW) - a purpose‑driven institution ranked in the top 1% of universities globally.
About the Role
The Data and Insights Analyst turns data into practical insight that helps the Brand and Marketing Division make better decisions, improve performance and understand audiences more clearly. Reporting to the Chief Marketing Officer, you will provide the evidence base for brand, marketing and campaign planning, working across cross-functional teams with Marketing Partners, campaign delivery teams, Digital Experience and the Brand Manager.
Key responsibilities:
Supporting marketing performance measurement and analytics across the Division, including metrics, frameworks and reporting to evaluate campaign, channel, brand and digital performance.
Providing audience, market, competitor, rankings and reputation insights to support strategy development and decision-making.
Developing and maintaining dashboards, reports and data visualisations that make insights accessible and actionable.
Supporting campaign and digital optimisation through analysis, recommendations and performance evaluation.
Managing data sources, integrations and analytics tools in partnership with Digital Experience and Information Technology Services teams.
Promoting strong data governance, privacy and ethical practices in the handling and use of marketing and audience data.
The Brand & Marketing Division plays a critical role in shaping how UOW is understood, chosen and championed by students, partners and communities around the world.
As part of the Division's evolution, we're recruiting a number of roles across brand, marketing, communications and creative production. These roles have been designed to work together, strengthening how we partner with faculties and portfolios, contribute to strategic priorities, and deliver outcomes for the University.
Joining UOW at this time provides a genuine opportunity to help shape how the Division works, influence future direction, and contribute to initiatives that strengthen the University's reputation, engagement and impact.
With deep community connections, global reach, and education and research that change lives, there has never been a more exciting time to be part of UOW's story.
What You’ll BringA degree in a relevant discipline, or an equivalent combination of experience, education and training.
Demonstrated experience in marketing analytics, data analysis or insights, including developing measurement frameworks and performance reporting.
Strong analytical skills and experience working with web analytics, campaign analytics, marketing technologies and audience or market research data.
Experience creating dashboards, reports and visualisations that communicate complex information clearly.
The ability to translate data into practical, actionable recommendations that support strategy, planning and optimisation.
An understanding of data quality, privacy and ethical data use, or the ability to apply these principles in a marketing and audience context.
Curiosity about emerging analytics, automation and AI tools, and how they can be used responsibly to improve insight, reporting and decision-making.
Excellent communication and stakeholder engagement skills, with the ability to present insights to a range of audiences.
Competitive salary package including 17% superannuation
35-hour full-time work week supporting greater balance and flexibility
Flexible working arrangements and family-friendly policies
Generous leave entitlements including additional concession days over the Christmas–New Year period
Purchased leave options to provide greater flexibility throughout the year
Ongoing professional development and clear career progression opportunities
Employment type: Permanent/Continuing | Full-time
Level 6/7: $96,898 - $119,986 + 17% Superannuation
Position Description
Location: Wollongong Campus / Hybrid
Valid Australian work rights required. Visa sponsorship is not available.
Click on the ‘Apply Now’ button at the bottom of the advertisement. You’ll be requested to submit a resume, and cover letter (of no more than 3 pages) summarising your skills and experience as they relate to the selection criteria located in the position description.
For further information about this position, please contact Lorna Farrar, Chief Communications & Marketing Officer via email [email protected]
Closing Date: Wednesday 21 October 2026, 11:55pm
Equity, Diversity & Inclusion
The University of Wollongong is committed to fostering an inclusive and equitable workplace where diversity is valued, respected and celebrated. We strive to create a workplace that reflects the communities we serve, removes barriers to participation, and provides equitable opportunities for staff to reach their full potential. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people of all gender identities and sexual orientations, people from culturally and linguistically diverse backgrounds, people with disability, and those with caring or family responsibilities.
As required by federal legislation, prospective employees are required to declare whether they have been investigated for an allegation of Gender based Violence or determined to have engaged in conduct that constitutes Gender based Violence, during their previous employment, or otherwise in a legal process. Any such declaration will be included in the University’s employment screening processes and will be treated with the strictest confidence and in compliance with all privacy legislation.
About UsAt the University of Wollongong (UOW), our people are united by a shared purpose — to create a better future through education, research, innovation and meaningful community impact.
With deep local roots and a growing global presence, UOW is proud to contribute to positive change in the communities we serve and the world beyond them. Guided by our Vision 2035 and Strategic Plan 2030, we are building a future that is innovative, inclusive and committed to societal impact — one where people, ideas and opportunity can thrive.
We are recognised for excellence in teaching and research, and for the real-world impact of our work. But what truly brings UOW to life is our people. Across every role, our staff contribute to something bigger — helping shape the future through the work they do every day.
At UOW, we are committed to fostering a culture where people feel valued, supported and empowered to do their best work. Our Values in Action guide how we work, lead and make decisions — creating a workplace grounded in integrity, accountability, collaboration and excellence.
Joining UOW means becoming part of a values-led community where your work has purpose, your contribution is valued, and the impact you make can be felt locally and globally.
