Integrated Campaigns Lead

As an Integrated Campaigns Lead, you'll help shape how Atomi shows up in the world. You’ll own the creative and narrative quality of our campaigns and turn strategy into distinctive, campaign-led thinking that earns attention, builds trust in the brand and supports sustainable pipeline growth.

You’ll sit at the intersection of brand, content, campaigns and revenue, bringing structure and creative judgment to how demand is generated and activated. Working closely with Brand Studio, Sales and Growth teams, you’ll make sure everything we put into market feels connected, intentional and genuinely useful to schools and teachers.

This is a highly autonomous role for a strong creative individual contributor who enjoys owning ideas end-to-end. You’ll help define how we do demand and campaign-driven marketing at Atomi, challenge safe thinking and act as a guardian of the brand.

What You'll Do

• Own the narrative and creative quality of Atomi’s campaigns, ensuring everything we put into market is clear, distinctive and meets a high bar.
• Develop distinctive campaign ideas and messaging frameworks that strengthen brand trust and recognition over time.
• Translate strategy into campaign-led demand programs that support pipeline growth without diluting the brand.
• Lead brand-led demand and account-based marketing, designing and executing programs aligned to sales priorities and longer buying cycles.
• Shape content that educates schools and teachers, builds brand confidence and supports strong sales conversations.
• Partner with Brand Studio Design from the start to bring campaigns to life creatively and consistently.
• Work closely with Product Marketing, Growth and Events to ensure campaigns feel joined up across channels.
• Collaborate with Sales and Customer Success to ensure all campaigns are relevant, practical and genuinely adopted.
• Use insight and experimentation to improve effectiveness over time, knowing when to test, when to refine and when to double down on what works.
• Balance commercial outcomes with long-term brand strength, resisting short-term wins that undermine trust.

What You'll Bring to Atomi

• 5+ Years in creative campaign or demand marketing roles within B2B SaaS or a complex product-led business.
• Demonstrated experience leading creative, integrated campaigns in a sales-led environment.
• Strong experience partnering with brand, design and creative teams, with respect for craft and consistency.
• Clear creative judgment and confidence in challenging safe or purely performance-led ideas.
• Exceptional writing, editing and storytelling skills with sharp attention to tone and structure.
• Experience working closely with Product and Sales, with an understanding of GTM nuance and trade-offs.
• Comfort using insight and data to inform decisions without letting metrics dictate creative quality.
• Open to experimenting with AI to boost quality, speed and scale without compromising brand.
• A proactive, strategic mind who brings clarity, creativity and strong ideas to every project.
• Comfortable in a fast-paced, collaborative environment operating as a senior individual contributor with high autonomy.
• Confident communicator with strong cross-functional influence.

Working at Atomi

• Tailored flexibility: Enjoy work-life balance with hours that adapt to your needs, whether for university, family or personal time.
• Generous leave: Experience additional paid leave options as a permanent team member.
• Location Independence: Work from Sydney, interstate or wherever you find inspiration.
• Growth and development: Use ongoing opportunities to improve your skills and expand your knowledge.
• Holistic wellbeing: Benefit from a comprehensive employee assistance program subscription and additional wellbeing leave, supporting your best self.
• Parental support: Enjoy 14 weeks of paid leave for new parents, with additional leave specifically for birthing parents.
• Work with the best: We know you want to work alongside the best, so we work hard to hire only the best.
• Regular social in-person and remote events: Including team sports competitions, trivia nights and themed annual events.
• Atomi access: Enjoy free Atomi services for you and your family.
• Onsite teams: Our Sydney office is ideally located in a central setting with cafes, shops and public transport nearby.

Along with your CV, please include links to work that shows your thinking and craft. That might be:

• Campaigns you’ve led or shaped end-to-end

• Messaging or positioning work you’re proud of

• Writing samples, decks or creative concepts

• A portfolio or case study that shows how you balance brand quality with commercial goals.

We’re especially keen to understand how you approach creative decisions, not just what you’ve executed.