Integrated Campaigns Lead

What You'll Do

• Own the narrative and creative quality of Atomi’s campaigns, ensuring everything we put into market is clear, distinctive and meets a high bar.
• Develop distinctive campaign ideas and messaging frameworks that strengthen brand trust and recognition over time.
• Translate strategy into campaign-led demand programs that support pipeline growth without diluting the brand.
• Lead brand-led demand and account-based marketing, designing and executing programs aligned to sales priorities and longer buying cycles.
• Shape content that educates schools and teachers, builds brand confidence and supports strong sales conversations.
• Partner with Brand Studio Design from the start to bring campaigns to life creatively and consistently.
• Work closely with Product Marketing, Growth and Events to ensure campaigns feel joined up across channels.
• Collaborate with Sales and Customer Success to ensure all campaigns are relevant, practical and genuinely adopted.
• Use insight and experimentation to improve effectiveness over time, knowing when to test, when to refine and when to double down on what works.
• Balance commercial outcomes with long-term brand strength, resisting short-term wins that undermine trust.

What You'll Bring to Atomi

• 5+ Years in creative campaign or demand marketing roles within B2B SaaS or a complex product-led business.
• Demonstrated experience leading creative, integrated campaigns in a sales-led environment.
• Strong experience partnering with brand, design and creative teams, with respect for craft and consistency.
• Clear creative judgment and confidence in challenging safe or purely performance-led ideas.
• Exceptional writing, editing and storytelling skills with sharp attention to tone and structure.
• Experience working closely with Product and Sales, with an understanding of GTM nuance and trade-offs.
• Comfort using insight and data to inform decisions without letting metrics dictate creative quality.
• Open to experimenting with AI to boost quality, speed and scale without compromising brand.
• A proactive, strategic mind who brings clarity, creativity and strong ideas to every project.
• Comfortable in a fast-paced, collaborative environment operating as a senior individual contributor with high autonomy.
• Confident communicator with strong cross-functional influence.

Working at Atomi

• Tailored flexibility: Enjoy work-life balance with hours that adapt to your needs, whether for university, family or personal time.
• Generous leave: Experience additional paid leave options as a permanent team member.
• Location Independence: Work from Sydney, interstate or wherever you find inspiration.
• Growth and development: Use ongoing opportunities to improve your skills and expand your knowledge.
• Holistic wellbeing: Benefit from a comprehensive employee assistance program subscription and additional wellbeing leave, supporting your best self.
• Parental support: Enjoy 14 weeks of paid leave for new parents, with additional leave specifically for birthing parents.
• Work with the best: We know you want to work alongside the best, so we work hard to hire only the best.
• Regular social in-person and remote events: Including team sports competitions, trivia nights and themed annual events.
• Atomi access: Enjoy free Atomi services for you and your family.
• Onsite teams: Our Sydney office is ideally located in a central setting with cafes, shops and public transport nearby.

Along with your CV, please include links to work that shows your thinking and craft. That might be:

• Campaigns you’ve led or shaped end-to-end

• Messaging or positioning work you’re proud of

• Writing samples, decks or creative concepts

• A portfolio or case study that shows how you balance brand quality with commercial goals.

We’re especially keen to understand how you approach creative decisions, not just what you’ve executed.