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Who is sa.global
sa.global addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.
Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we’ve been a part of Microsoft’s elite Inner Circle for 12 years. Our global organization has a 1000-member team across 25 countries.
For more information, visit www.saglobal.com.
Why Choose sa.global
Open, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.
Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.
Values of sa.global
- Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed.
- Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism.
- Come as you are, make work fun & others successful, and foster an always learning mentality.
About the Role
We are looking for someone to develop marketing plans and strategies to deliver measurable results. The key ownership area of this role it to ensure marketing campaigns achieve their objectives. They will work with the Global Marketing Team to create, execute and monitor the performance of demand generation campaigns and all marketing activities in Australia. To succeed you’d have excellent project management skills with experience running multiple projects and delivering reports on ROI.
Main Responsibilities
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
- Brief and oversee the work of internal and external agencies, such as content, digital, and design, who will deliver much of the campaign activity.
- As and when required, to evaluate and manage external vendors for content syndication, webinars, virtual/physical events.
- Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, website, third party vendors for Content Syndication, Webinars, Events, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and country demand for revenue.
- Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
- Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities.
- Own, build, maintain and ensure hygiene of the marketing database for priority segments for the local market.
- Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs and deliver insights to drive campaign optimization.
- Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data-driven strategic campaign recommendations.
- Forecast marketing campaign growth and ROI for marketing campaigns.
- Work within a budget and report any overspend.
- Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs.
- Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns.
- Preferably with experience managing processes on marketing automation system.
Skills and Experience
The ideal candidate is someone seeking to work in an environment with independence, personal growth opportunities, strong client-centric values, and a supportive group of colleagues.
- A Minimum of a Bachelor’s degree in communication, digital marketing or related fields.
- 8-15 years of related job experience.
- Strong problem-solving skills.
- Excellent written and spoken English is a must.
- Exceptional communication and project management skills.
- In-depth knowledge of running B2B campaigns around Enterprise Applications.
- Software including ERP experience is advantageous.
- Construction, engineering and / or homebuilding industry knowledge a plus.
- Ability to manage several marketing campaigns simultaneously.
- A good understanding of current marketing trends.
