Demand Generation Marketing Lead

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
About the Team and Role:
Are you a data-driven demand generation marketer who thrives on storytelling, audience engagement, and collaboration? We're looking for a Marketing Manager, Asia to drive strategic, scalable pipeline growth across all segments in the APAC region. In this role, you'll lead the design and execution of inbound customer journeys, ensuring meaningful engagement at every stage of the funnel.
You'll work cross-functionally with BDRs, regional sales leaders, partner teams, and stakeholders across both APAC and global HQ. Your responsibilities will include audience segmentation, strategic planning, and partner marketing, all with a focus on measurable impact tied to the business outcomes.
Supervisory Responsibilities:

• None at this stage

How You Will Make a Difference:

• Own and execute a high-impact inbound demand generation strategy across all channels in Asia Pacific, with a primary focus on priority markets such as, Singapore, Malaysia & Indonesia, attracting, engaging, and converting high-intent prospects into qualified pipeline.
• Collaborate closely with Asia Sales Leaders and BDRs to develop and execute integrated marketing strategies that drive pipeline growth, improve conversion rates, and support revenue goals - ensuring alignment with local sales priorities and regional GTM strategies.
• Act as a strategic connector between Asia Marketing, Sales,BDRs, and Partnerships by driving clear communication, regional insights, and shared accountability for pipeline impact.
• Lead and execute partner marketing initiatives in Asia by collaborating with key regional and global partners to co-create campaigns, amplify reach, and drive joint pipeline growth through events, content, and digital programs.
• Lead multi-channel demand generation campaigns tailored for Asia, leveraging digital marketing, field activations, content marketing, webinars, events, and targeted ABM to accelerate pipeline and customer acquisition.
• Champion marketing excellence by understanding the regional competitive landscape, cultural nuances, buyer behaviours, and market maturity to shape resonant content, CTAs, and high-converting experiences.
• Drive marketing ROI through data-driven decision-making, ongoing testing, and agile campaign execution.
• Partner with Product Marketing to localise messaging and positioning, creating audience-specific engagement strategies across the funnel for net-new acquisition.
• Optimise the end-to-end buyer journey by collaborating with global and regional content, creative, and digital teams to enhance existing assets and develop new content tailored to Asian audiences.
• Define and implement measurement frameworks with Marketing Operations to uncover success drivers and growth levers by country, segment, channel, and campaign.
  Analyse performance and extract insights to inform optimisation, share best practices, and improve future campaign impact.
• Develop success criteria to inform planning, prioritisation, and resource allocation across a diverse set of stakeholders, markets, and program types.
• Perform other duties as assigned in a fast-moving, collaborative regional team.

Who You Are:

• 8+ years of experience in combination of channel, performance, lifecycle, demand gen, partner, revenue, and integrated campaign marketing
• 6+ years working in B2B marketing capacity
• Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
• Analytics experience with ability to manage complex data sets for site analytics and attribution models. Tableau, Google Analytics and Salesforce preferred.
• Experience managing a multimillion dollar marketing budget
• Foundational knowledge of performance marketing success metrics and ability to report OKRs and KPIs to executive leadership teams
• Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout
• Excellent organisational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise
• Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows
• Confident in advocating and educating cross-functional stakeholders on the nuances of the midmarket and enterprise buying centers and setting expectations for how we approach this audience.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

Please note that job responsibilities may change from time to time. Your team lead will be the most up to date source for job expectations.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Our salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards - Global Benefits to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range in Local Currency:
$132,000 - $198,000 SGD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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