The Demand Marketing Strategist will drive MQL generation, manage email campaigns, analyze KPIs, and collaborate with sales and creative teams to improve marketing funnel performance and revenue growth.
Service Express is looking for a Demand Marketing Strategist, who will be responsible for moving buyers through the marketing funnel and generate MQL’s to be contacted by Sales Development Representatives. In addition, you will "own the one to many" function for Service Express and coordinate what is needed at the top of the funnel to produce pipeline and revenue.
Here’s what this position is all about:
- Utilize CRM to identify audiences, reporting and marketing funnel gaps
- Own development of nurture structures, email/landing page creation & execution of email communications
- Utilize Intent data to ideate campaigns and complete from development to execution & reporting
- Consistently monitor campaign KPIs, completing A/B testing to improve campaign results
- Identify campaigns to improve performance
- Collaborate with Sales Development, Sales, Creative and Revenue Operations to complete strategic initiatives & optimizations
- Partner with sales to understand the market’s trends & challenges
- Partner with key member of the Marketo connection team to collaborate and optimize our utilization of the platform
What we are hoping you can bring to the Service Express team...
- Strong understanding of email marketing best practices, database hygiene and segmentation
- Experience with marketing automation platform such as, Marketo or Hubspot required
- Experience with Salesforce, Sendoso and 6sense is preferred but not required
- Familiar with Account Based Marketing
- Proficient in the Marketing funnel and identifying campaigns to improve performance
We Offer:
- Workplace flexibility that empowers our employees
- Personal growth and advancement opportunities
- Paid volunteer hours and birthday off
- Several health insurance offerings that start on day one
- 50% health club membership reimbursement
- Company 401k match
- Pay range from $90k-$110k based on experience
- Hybrid working schedule (3 days in the office and 2 remote)
Service Express is an equal opportunity employer. Authorization to work in the country you are applying to is a precondition of employment. Service Express does not sponsor applicants for work visas.
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Top Skills
Email Marketing
Hubspot
Marketo
Salesforce
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