Design Systems Senior Specialist

Job Summary

Purpose of the Role

As Design Systems Senior Specialist, you are a custodian for how scalable, personalised content appears across our on -site and off -site digital universe. You create metadata -rich design systems, assets and templates that can easily found , customized , re-used and automatically  syndicated at speed across various channels . You ensure brand and accessibility guardrails are incorporated into our AI tools, orchestration engine that fuels personalisation, and leverage taxonomies compatible with our Digital Asset Management System. You will work with various types of content such as images, copy libraries, static design, motion, video, and AI models. This is a detail -driven, cross -functional role that blends governance rigour, high performance with operational enablement. You bring structure to complexity, helping teams navigate compliance requirements while maintaining creative momentum

What We Offer

• Performance-related pay

• Access to thousands of learning programs so you can level-up

• Global presence across 22 countries; opportunities to work where we do business.

• Purchased annual leave scheme

• Additional Telstra day off

• Additional 30% off Telstra products and services

• Toolkit provided (laptop + mobile phone + plan paid for)

What You’ll Do

You are a systems thinker and design enabler who thrives on creating structure for creativity. You understand the power of reusable components — and how they unlock speed, consistency, and quality at scale.

• Design System Expert – You design content architecture and reusable components that support consistent, high -quality design

• Operational Strategist – You manage supply and demand for design system assets with precision

• Collaborative Partner – You work across Content COE, Workfront team and the design ABLE teams to align on priorities and execution

• Governance Champion – You embed brand, accessibility, and compliance standards into every component

• Customer -Centric – You ensure design systems support intuitive, inclusive experiences for all users

• Continuous Improver – You monitor adoption and iterate based on feedback and performance data

• Technically Fluent – You understand how design systems integrate with platforms like Figma, AEM, and CMS environments

Key Responsibilities:

• Collaborate with AEM Foundations developers to design reusable assets they can build, for re-use by the content team or for self -service by the operate mission

• Partner with Content Production teams to understand requirements and ensure design systems enable speed and creativity

• Monitor consumption patterns and performance of design system components across channels

• Align design system evolution with best practice standards, accessibility requirements, and brand governance

• Help maintain documentation, usage guidelines, and governance protocols

• Track adoption and identify opportunities for optimisation and simplification

• Support integration of design systems into workflows and tooling ( e.g. CAAS, Figma,

• AEM, Workfront , Firefly, Co -Pilot, Chat GPT, Adobe Express )

• Contribute to the strategic roadmap for design system scalability and enterprise alignment

Key Skills and Technical Expertise

• Design system architecture and component development

• Design best practice application

• Motion design

• AI fluency – LLM fluency, prompt UX design, ethical design principles, AI design

• API integration

• Figma library creation and management

• AEM , Adobe Express , GEO and CMS integration awareness

• Accessibility and inclusive design standards

• Governance enforcement and documentation

• Pipeline management and prioritisation

• Collaboration with designers, developers, and content teams

• Performance tracking and optimisation

• Strategic planning for system evolution and scalability

Diversity is more than a policy – it’s how we thrive

We know diverse teams deliver better outcomes, and we’re committed to creating an environment where everyone feels safe, respected, and supported — regardless of gender, background, or ability.

We strongly encourage women and gender-diverse people to apply and are happy to discuss flexible working arrangements or adjustments to the recruitment process.

We're amongst the top 2% of companies globally in the CDP Global Climate Change Index 2023, being awarded an 'A' rating. If you want to work for a company that cares about sustainability, we want to hear from you.

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on [email protected] or via the additional contact options found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment.