Digital Activation Manager

Job Description

Spark Foundry is looking for a Digital Activation Manager to join us in Melbourne. We are one of the fastest growing agencies in Australia and the world.

At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle challenges through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Intelligence and technology. Big ideas, forensically measured. 

All that while being a good human? Sound like you? Sound like where you’d like to be? We’d love to meet you.

WHAT BENEFITS DOES SPARK OFFER?

• Enjoy a comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing through a range of initiatives including Yoga, Meditation, PT, a free subscription to the Calm app and education sessions that cover things like financial wellness, health & nutrition and so much more!
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• Our Publicis Liberté flexible working approach and an industry leading parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• A culture of open feedback and support to reach your goals through our My Performance Conversation program
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network

THE PURPOSE OF THIS ROLE

The Digital Activation Manager is responsible for the end to end delivery across their clients ensuring a high standard on brief responses, WIPs, business/quarterly reviews, reporting and campaign performance. This role must ensure the performance of all client accounts within their team and that clients’ investment delivers against their business objectives whilst also building exceptionally strong relationships with them. Strong knowledge across Programmatic, Search and Social is highly desirable! But if you’re an expert in one channel, Programmatic or Search we would love to hear from you (and help upskill you across the others!)

The Digital Activation Manager is also responsible for supporting, coaching, developing and overall management of their team.

WHAT KEY RESPONSIBILITES DOES THIS ROLE HAVE?



Campaign Implementation

• Full ownership of output on clients. Engaging Directors when required, ensuring strong performance. This includes:
• Working with Execs to review and respond to client briefs. Ensuring smooth implementation and delivery of Google and Facebook campaigns.
• Full responsibility for the accuracy of implementation within your team, and ensuring campaigns deliver against client KPIs.
• Full responsibility for the accuracy of reporting, with the development of clear insights, ensuring the client has a clear understanding of the impact of their investment on their business.

Team & Communication

• Developing strong working relationships with their:
• Digital Activation team and wider agency, building your personal brand within the agency.
• Directors: ability to manage upwards when required.
• Coordinators & Execs: supporting in their development and ensuring the accuracy of their output.
• Internal client teams: effectively supporting them and managing expectations.
• External partners: working closely with Facebook & Google reps.
• Positive, solution orientated attitude.
• Excellent communication skills with close monitoring & escalation of issues in a timely manner.
• Ability to guide all members of the team from a product/tech standpoint and troubleshoot day to day queries with minimal involvement from directors.
• Managing Execs & Coordinators on a day to day basis - involves, educates & motivates to help develop skills and responsibilities.
• Takes ownership their performance and behaviour. Actively works to improve or rectify when required.
• Working closely with Directors to ensure quality control processes are adhered to. Identifying issues and streamlining where necessary.
• Sharing of knowledge, innovations and insights with the wider team.

Client

• Works autonomously to meet client objectives & deliverables.
• Develops and implements ways of working with each client, to ensure an effective and efficient operating rhythm.
• Delivers thought leadership on all accounts, developing best in class strategies to deliver on clients objectives.
• Full responsibility for ensuring we hit designated client’s business KPI’s. Continually striving to optimise and improve performance.
• Focused on building strong professional relationships with clients, including senior client contacts.
• Complete ownership clients. Working closely with Directors on client presentations, meetings, WIPs & road-maps.
• Identifies new opportunities to leverage Spark Foundry’s broader teams and capabilities to resolve clients challenges and deepen our partnership.
• For example increasing performance by engaging Digital Experience (DEX) for SEO and conversion optimisations, Tech team to increase digital maturity and resolve technological challenges or Analytics to drive deeper insights and fuel greater strategic planning.

Administration

• Full accountability for monthly invoicing ensuring no errors and timely completion.
• Reconciles budgets and executes any changes that may be required.
• Forecasts spend and revenue, flagging any potential over servicing/under servicing with director.

WHAT BEHAVIOURS DOES OUR DREAM DIGITAL ACTIVATION MANAGER HAVE?

• Develops professional relationships with internal teams, media partners & clients.
• A team player that is inspiring, collaborative and enjoys mentoring, training and motivating their team as well as managing upwards
• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders.
• Strong organisational skills with the ability to juggle multiple priorities.
• Attention to detail that is second to none.
• Has a curious nature with a willingness for continuous learning, keeping up to date with industry updates, new betas and brings testing ideas to clients.

KEY REQUIREMENTS

• Preferably a University degree or higher education qualifications.
• Excellent understanding and working knowledge of Search Engine and Social Media marketing, backed by relevant experience.
• Good understanding and working knowledge of Australian media landscape.
• Highly proficient in the following Office platforms: Word, PowerPoint and Excel.
• Excellent ability to analyse and manipulate data, extracting insights for reporting.

WHAT DOES LIFE AT SPARK LOOK LIKE?

We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously– It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.

We recognise balance and difference is important in all business. We encourage you, whatever your background, gender, religion or sexual orientation to apply. If you need other considerations or adjustments please highlight in your application and our Recruiter will be in touch.