Digital Activation Manager

Company Description

Job Description

Digital Activation Manager

Why is this an exciting opportunity

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program assisting in Physical, Mindful and Financial wellbeing.
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, joining Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and assist to achieve your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to assist psychological, medical & safety needs.

SPARK FOUNDRY

At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. Throughout our rich history, we’ve taken pride in our ongoing legacy of and adherence to constant evolution. It’s in our DNA to evolve.

By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.

Energy and innovation fuel our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

 
VALUES

Allsorts – We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.

Art and Evidence – Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both.

Royalty Makes Loyalty – There is a return on treating clients and partners like royalty. Educating clients’ businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.

Good Humans - Decency in everything we do. Be a Good Human, always. No matter who you are or who you think you are.

The transformation you will experience.

The Digital Activation Manager is accountable for the end-to-end delivery across their clients, delivering all tier 1, 2 & 3 business reviews, as well as heavily assisting the Digital Activation Director with quarterly business reviews, product development, and assistance with new business with regards to programmatic. This role must ensure the performance of all client accounts within their team and that clients’ investment delivers against their business objectives whilst also building exceptionally strong relationships with them. The Digital Activation Manager will be accountable for the acknowledgement overall quality of the programmatic response to brief, define campaign KPI’s and measurement of the campaign alongside the delivery of the programmatic post campaign report. The Digital Activation Manager is also accountable for assisting, coaching, developing and overall management of their team to ensure client needs are met.

Your scope will include:

• Full ownership of client relationship and service on tier 1, 2 & 3 clients and performance across tier 1 clients - engaging line manager when required in a timely fashion. This includes:

• Influencing acknowledgement to tier 1, 2 and 3 client briefs and building programmatic media recommendations that achieve strong client outcomes.

• Ensuring the team is executing a smooth implementation and delivery of programmatic campaigns

• Timely and accurate delivery of ad trafficking

• Excellent data analysis experience and aptitude to translate insights into actionable recommendations

• Aptitude to design test and learn framework

• Management of Senior Digital Activation Executives on a day-to-day basis – identify relevant training for them

• Accountable and accountable for output of their team

Team & Communication

• Developing strong working relationships with their immediate team and wider agency team

• Full ownership of all workflows on tier 1,2 & 3 clients, engaging line managers when required in a timely fashion with no errors

• Developing strong working relationships with line manager and able to manage upwards.

• Excellent communication skills with close monitoring & escalation of issues in a timely manner.

Client

• Timely and professional client communication (for example: answering a client email within 24 hour with a courtesy acknowledgement on all that require additional time).

• Works autonomously to meet client objectives and deliverables via innovation

• Lead clients contact on tier 1, 2 and tier 3 clients, providing key market and business update to clients, business reviews, education sessions and influencing responses.

Technical

• Excellent programmatic and Social/ ad operations experience. Knowledge with significant experience in delivering programmatic campaigns to achieve client results.

• Deep awareness of platform features and how it can deliver outcomes for clients

• Deep knowledge and experience in working with SSP and implement SPO

• Strong aptitude in designing and implementing testing framework

• Excellent data analysis, insights and reporting aptitude translated into actionable improvements for client outcomes

• Keeps up to date and has a perspective on industry trends and beta products for testing.

• Passes platform certification: DV360, CM360, Verizon, TTD, Meta, Instagram and Tik Tok

What you’re looking for

• A encouraging and collaborative culture
• Clients who are open to be challenged and working progressively.
• Fulfil your career ambitions in a business large enough to accommodate them - we have one of the best mobility programs GLOBALLY!

What type of person will be successful in this role

• Preferably a university degree or higher education qualifications.
• 3+ years’ experience in a programmatic or ad operations role in a media agency or in house
• Experience in managing client communication and relationship as well as a portfolio of clients
• Experience in people management is an advantage
• Proficient in using: Microsoft Office - Word, PowerPoint and Excel
• Certified in using any of the following programmatic platforms: DV360, Verizon, TTD, Meta, Instagram and Tik Tok
• Experience using CM360 for trafficking and reporting purposes. Experience in other ad servers (Flashtalking, Celtra) nice to have but not essential.
• Strong awareness and working knowledge of Australian Media Landscape
• Excellent comprehension and working knowledge of digital marketing/advertising

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

Additional Information

All your information will be kept confidential according to EEO guidelines.