The Digital & Content Manager will enhance Liquorland's digital presence, manage online content, execute marketing strategies, and analyze digital performance.
Ko waimātou – About us
Liquorland is a specialist liquor retailer with over 170 stores nationwide. We’re focused on becoming the most successful, sustainable, and responsible liquor retailer in New Zealand by delivering NZ’s best retail liquor experience. We’re great at what we do – but there’s so much more to achieve!
Te Tūranga – About the role, 12-month Fixed Term Contract
You’ll be at the heart of shaping our digital presence and customer experience, leading the execution of digital strategies that connect with shoppers and consumers across every touchpoint.
Key Responsibilities:
- Manage Liquorland’s online presence, CMS, social media, and digital content.
- Analyse digital data and provide performance reports to stakeholders.
- Execute channel marketing strategies across email, social, and digital platforms.
- Manage website creative content to drive traffic and improve sales.
- Brief agencies and oversee execution of campaigns and promotions.
- Support stores with local digital marketing strategies and tools.
He kōrero mōu – About you
You’re a digital expert with a passion for creating engaging content and driving online performance. You thrive on blending creativity with analytics and have a proactive, “can-do” attitude. You’re organised, adaptable, and ready to deliver high-quality work at pace – while staying curious and collaborative every step of the way.
What You’ll Bring:
- Strong experience in CMS systems and digital content management
- Proficiency in Google Analytics, Google Ads, Meta Business Suite
- Solid understanding of social media strategy, SEM, and SEO
- Familiarity with Mailchimp, SurveyMonkey, and Adobe Creative Suite
- Excellent written and verbal communication skills
- Ability to think strategically and creatively, with strong analytical skills
- Collaborative working style and ability to manage agency relationships
Ngā painga – What we offer
We’re committed to providing awesome experiences for our people, including offering a range of benefits:
· Free carparking - we’ve got over 1,000 carparks including EV plugs
· Southern cross health insurance
· Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
· Flexible working options, a day off on your birthday, long service leave
· Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).
Experience awesome. Achieve awesome. Be awesomely you.
We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, and inspire our people to be their best selves in our Foodies whānau.
We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity. If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to [email protected]
Top Skills
Adobe Creative Suite
Cms
Google Ads
Google Analytics
Mailchimp
Meta Business Suite
Surveymonkey
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