Digital Content Manager

• Location: Sydney

• Type: Permanent, full time

• Hybrid role, Happy to talk flexible working

• Click here to discover what it's like to be a part of QBE Group  

The opportunity

Based in the Brand, Content & Digital team within the Group Corporate Affairs & Sustainability (CAS) function, the Digital Content Manager is responsible for creating, managing and delivering high-quality external digital content for QBE’s Australia Pacific (AUSPAC) division. The role has a strong focus on B2B and B2B2C audiences, including brokers, commercial clients and businesses, and also supports the Elders Insurance business—an iconic brand with a franchise network spanning over 200 locations across rural, regional and metropolitan Australia.

You’ll work closely with Business and Marketing teams to plan and produce both strategic and tactical content that supports business growth and QBE's brand and reputation within our AUSPAC division.

Your new role

• Developing and executing content strategies aligned to brand, marketing, and business priorities.

• Translating strategic priorities into proactive content and campaign initiatives that support business growth, brand and reputation.

• Creating and managing a diverse content pipeline of website and digital content, including articles, webpages, videos, and social media posts.

• Collaborating with CAS, Business, and Marketing teams to align global goals and local execution.

• Writing, editing, producing and reviewing content to ensure brand tone, editorial quality, and consistency.

• Supporting stakeholder engagement, writing and editing content, and managing content approvals across multiple channels.

• Advising internal teams on content planning, campaign development, and communications best practice.

• Navigating complex topics and translating them into accessible, audience-relevant content—particularly for broker and business audiences.

• Delivering regular reporting and insights to demonstrate impact and value of content.

About QBE

• At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.   

• We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner.  

• What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind. 

About you

To be successful as the Digital Content Manager you will have extensive experience in digital content that is delivered with a strategic mindset, within the insurance or financial sector experience highly desirable.

• Strong proactive, relationship‑focused approach with excellent stakeholder engagement skills, underpinned by strong writing and editing expertise that aligns content to business objectives and audience needs.

• Proven experience delivering effective B2B and B2B2C content, with a strong understanding of broker, commercial and business audiences.

• Proven experience leading multi‑format digital content across competing priorities, with strong knowledge of SEO/AEO/GEO best practices, LinkedIn and performance metrics, and the ability to leverage AI to drive efficiency.

• Strong content writing, editing, and production skills.

• Sound judgement and a strong governance mindset, with experience managing reputational risk and handling sensitive content appropriately.

Benefits

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from: 

• ‘Hybrid Working’ – a mix of working from home and in the office to enhance your work/life balance 

• Free holistic wellbeing coaching, nutritional, confidential counselling, financial and legal advice 

• 18 weeks’ gender-equal flexible leave for all new parents, including paid super 

To learn more about benefits of working with us, click here. 

Rewards & Recognition

We value our employee’s experience with us and are proud to have been recognised for the following awards: 

• 2025 Winner of Excellence in Diversity, Equity & Inclusion Award at the Insurance Business Australia Awards for our Respect@QBE program 

• 2023 Most Inclusive Workplace at the Australian HR Institute (AHRI) Awards  

• Ranked in the top ten in the AAGE Top Graduate Employers 2025 for medium sized program as voted by graduates 

To learn more about our achievements, click here. 

How to Apply

If you’re looking for a career that combines your expertise and your empathy, click Apply today. Successful applicants will need to complete work rights, police and credit checks through our online provider as a condition of employment. 

Your career. At the heart of it.  

QBE recognises the value of diverse perspectives and experience. We are committed to an inclusive workplace where everyone feels valued and respected for who they are. If we can provide support with access requirements, alternative work arrangements or you would like to connect with one of our networks please contact us at [email protected]. 

Skills:

How to Apply:

To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.