CRM Specialist

At Prospa, we exist to unleash the potential of small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin. Join us!

The CRM Specialist uses growth marketing strategies to increase the use of digital products and features. They use tools like Braze to create personalized, data-driven customer journeys that boost product adoption and engagement.

• Design and execute campaigns to drive product adoption and engagement
• Optimise customer journeys across the Prospa App and Online, from application to cross-sell
• Promote cash flow tools and digital platforms in go-to-market initiatives
• Build personalised, segmented journeys to boost engagement and retention using tools like liquid scripting
• Use customer data and triggers to create behaviour-based workflows
• Reach customers across multiple channels: email, in-app, push, content cards, and SMS
• Lead experiments and growth initiatives to boost engagement and product adoption
• Use test-and-learn approaches, including creative, audience targeting, and business cases
• Collaborate with GTM and Product teams on communication programs
• Manage third-party suppliers and approvals for marketing assets
• Partner with sales to improve sales performance
• Collaborate with Product to enhance the digital customer experience
• Represent Marketing and Sales in product discovery and development
• Report on and analyse communication program performance
• Identify insights and opportunities to improve results based on key metrics

• Experience creating and running end-to-end customer journeys
• Good understanding of customer lifecycle and digital experiences
• Familiar with tools like Braze, Salesforce, and Segment
• Skilled in using customer data to build personalized, behaviour-based workflows
• Confident in analysing campaign results and applying insights
• Great at working with cross-functional teams (Product, Sales, GTM)
• Creative thinker with a test-and-learn approach
• Strong analytical skills to turn data into actionable insights
• Curious and proactive – naturally inquisitive, keen to explore how things work, and not afraid to ask questions
• Comfortable with ambiguity – willing to try, test, and learn rather than waiting for perfect conditions
• Resourceful and solutions-oriented – able to work things out independently by digging into data, systems, or processes
• Progress over perfection – values momentum and iterative improvement over exhaustive planning

As a busy grow getter, our benefits are here to help you be unstoppable in your mission. Whether it's a lofty career goal, investing in your family, saving the planet or simply feeling fulfilled:

• Growth: There's something for everyone including learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks.
• Wellbeing: Think fitness initiatives, seasonal programs (including flu shots, massages, skin checks, wellness classes), additional "Me Days" and access to holistic EAP coaching.
• Lifestyle: Find your fit with flexible working options, top notch office facilities and diverse remote/ travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave.
• Impact: Join a business that cares and is recertified as carbon neutral. And you can tap into volunteer days, our partnership with Kiva and join a range of employee resource groups.

We're proud to be a certified Great Place to Work and recognised as a Best Workplace for Women, Best Workplace in Technology, and Best Workplace in Australia. We embrace diversity in people and ideas, fostering a collaborative, inclusive, and respectful environment where we celebrate who you naturally are.

Don't just take our word for it, check out Prospa’s culture code to see it for yourself.