As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
Are you passionate about pipeline and generating demand? We need a digital growth marketer that will go beyond customer acquisition; you will fill in opportunity gaps across the funnel in collaboration with the Demand Content Team, SDRs and Corporate Sales Team.
A key role in the APJ Growth Marketing Team, we are looking for a team player who is creative, data-focused, and hands-on across all areas of the growth marketing function. This individual will report to the APJ Digital Marketing Manager, will be responsible for developing and executing customer acquisition campaigns, and focused on acquiring new customers for the Corporate and SMB Team.
What You’ll Do:
Work with the Corporate Field Marketing Manager to identify digital marketing campaigns that will support pipeline growth in each region
Manage relationships, campaigns, and budgets with the relevant tech vendors based on the needs for Corporate and SMB teams
Responsible for creation of all materials relevant to the success of your campaigns
Liaise with the Marketing Operations Specialist to schedule and report on success of digital efforts
Build and optimise regional campaigns to nurture and convert inbound leads into MQLs
Work with the central team on centralised digital campaigns such as SEM, paid social or display to support Corporate and SMB messaging
Coordinate data, content and messaging in collaboration with the Demand Content and SDR Team for call-out days
Work with Marketing Operations on audience targeting and segmentation, leveraging 6sense and ABM models
Expand and enrich the regional CORP and SMB databases with qualified contacts
Strategise with the Field Marketing Manager and the Digital Marketing Manager to address pipeline gaps in sub-regions and put action plans in place to address these
Build a dedicated strategy for Corporate and SMB accounts and create an action plan to push the free trial to the right audience
Manage budget for Corporate in line with the Digital Marketing Manager
What You’ll Need:
5-7+ years of experience in a marketing role; specifically within demand generation and digital marketing
Bachelor’s degree in marketing or digital marketing
Excellent English communication skills
Experienced with Data Analytics, A/B Testing
Marketing Campaign Management within the Cyber or Saas industry
Project Management
Proven experience in content writing and creation
Bonus Points:
Fluency in any languages from the Asia-Pacific region
Prior experience with Marketo, 6sense, and Tableau
Proficiency in tools such as Salesforce, Knack, and Drift
#LI-DC1
Benefits of Working at CrowdStrike:
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
Top Skills
CrowdStrike Sydney, New South Wales, AUS Office
Sydney, Sydney, Australia
