Execute digital marketing strategies to grow brand visibility and leads across social and web channels. Create content (blogs, video, infographics), run SEO and paid campaigns, manage email and CRM automation, maintain the website, analyze campaign performance, coordinate events and partnerships, and support lead conversion with sales.
Summary
We are seeking an enthusiastic entry-level professional to join our team as a Digital Marketing Specialist within a dynamic technology hub environment. This role is pivotal in driving brand visibility and business growth by executing comprehensive digital strategies tailored to our diverse ecosystem of trainees, startups, and corporate partners. The successful candidate will be responsible for managing the organization's online presence across multiple channels, creating compelling content, and leveraging data-driven insights to optimize marketing performance. This position offers a unique opportunity to contribute to the promotion of ICT training, digital services, and community events while developing essential skills in a fast-paced tech sector.
Responsibilities
- Formulate and execute digital marketing strategies that align with the organization's strategic goals, defining clear targets and key performance indicators for various campaigns.
- Cultivate a cohesive and professional brand identity across all digital touchpoints to enhance reputation and foster trust among prospective clients and partners.
- Oversee daily operations on major social media channels, including LinkedIn, Instagram, X, TikTok, and YouTube, by scheduling engaging content and actively managing community interactions.
- Produce diverse high-quality content assets, such as blog posts, infographics, videos, and newsletters, to effectively promote training programs, ICT services, and success stories.
- Enhance organic search visibility through rigorous keyword research, on-page optimization, and performance monitoring to drive sustained website traffic.
- Plan, launch, and optimize paid advertising campaigns across Google, social media, and video platforms to maximize return on investment and reach specific audience segments.
- Drive lead generation initiatives by designing targeted landing pages and forms for services ranging from broadband and hosting to software development and business consulting.
- Manage email marketing initiatives, including list segmentation, campaign design, and performance analysis to nurture leads and promote new offerings.
- Maintain and update the corporate website to ensure accuracy of information and an optimal user experience, collaborating with technical teams for performance enhancements.
- Analyze campaign data using industry-standard tools to generate regular reports and recommend actionable improvements based on performance metrics.
- Coordinate promotional efforts for tech conferences, workshops, hackathons, and product launches to boost registration and attendance.
- Engage directly with current and potential customers to build lasting relationships and provide prompt, professional responses to inquiries.
- Create and distribute video content, including short-form clips for social media and longer tutorials, to showcase products and demonstrate technical capabilities.
- Conduct ongoing market research to identify emerging trends, analyze competitor activities, and uncover new opportunities for digital engagement.
- Monitor online sentiment and reviews, managing crisis communication protocols to protect the organization's digital reputation.
- Establish strategic alliances with influencers, educational bodies, and corporate entities to expand brand reach and influence.
- Utilize CRM and automation platforms to streamline campaign scheduling, track customer journeys, and automate follow-up sequences for better lead nurturing.
- Actively promote the full spectrum of hub services, including digital skills training, domain registration, coworking spaces, and digital transformation consulting.
- Partner closely with the sales department to convert marketing-qualified leads into paying customers by providing necessary promotional materials and conversion support.
Similar Jobs
Information Technology
Manage and scale revenue operations across Sales, Finance, Customer Success, and Partnerships. Own CRM administration, sales compensation, MRR reporting, dashboards, enablement training, process automation, and cross-functional operational initiatives to improve efficiency and revenue visibility.
Top Skills:
ApolloBusiness Intelligence ToolsCrm PlatformsHubspotPandadocRemuner
HR Tech • Professional Services • Consulting
Design, build, and maintain native and cross-platform mobile apps and 2D/3D games using frameworks like Flutter, React Native, Unity, or Unreal. Implement game mechanics, UI, backend integrations (REST/GraphQL), secure coding, testing, performance optimization, and app store deployment. Collaborate across product, design, backend, and QA in Agile, produce documentation, support production, and mentor junior developers.
Top Skills:
AndroidApp Store DeploymentC#C++Cloud PlatformsDartEncryptionFlutterGraphQLiOSJavaJavascript/TypescriptKotlinLocal/Cloud DatabasesObjective-CReact NativeRestful ApisSwiftUnityUnreal Engine
HR Tech • Professional Services • Consulting
Hybrid Product Manager and Graphic Designer responsible for product strategy, roadmaps, lifecycle management, user research, and analytics, while creating brand guidelines, UI assets, marketing materials, and multimedia. Collaborates with engineering, design, and marketing, documents PRDs/user stories, leads Agile ceremonies, manages digital asset libraries, and mentors junior staff to ensure consistent visual communication and successful product launches.
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
