Join a dynamic marketing team supporting the asset management industry’s most-trusted brands
Drive digital performance marketing strategy and manage digital platforms across Perpetual, Pendal, Barrow Hanley and Regnan
Hybrid working environment
Perpetual Group is an ASX-listed company (ASX:PPT) headquartered in Sydney, Australia, consisting of 11 leading brands across three businesses: Asset Management, Wealth Management and Corporate Trust.
Perpetual Asset Management is a global business offering a range of specialist investment capabilities through trusted brands including Perpetual, Pendal, Barrow Hanley, Regnan and Trillium.
Our expertise covers Australian and global equities, credit and fixed income, multi-asset and sustainable investing.
We are seeking a talented Digital Marketing Manager to join our high-performing asset management business.
This is a unique opportunity to blend strategic thinking with hands-on execution, supporting both B2B and retail channels. You’ll help build brand equity, showcase our investment expertise and generate high-quality leads for our sales team.
Key responsibilities:
Develop and refine strategies to identify, nurture and deliver Marketing Qualified Leads (MQLs)
Manage and optimise our marketing automation platform Adobe Marketo, supporting lead-scoring and integrated capabilities such as email, webinars and digital advertising
Collaborate with Martech agencies to enhance Marketo capabilities, CRM integration and data analysis
Work closely with sales and marketing teams to align digital efforts with sales goals
Analyse campaign performance and deliver clear, actionable reporting on marketing ROI
Maintain and enhance several websites in collaboration with internal colleagues and external agencies
Manage CMS platforms such as WordPress and Optimizely
Lead strategic digital projects and support BAU tasks such as EDMs and campaign landing pages
Take end-to-end responsibility for our digital marketing funnel, designing and executing targeted campaigns
Manage vendor relationships and build reporting systems to demonstrate marketing impact
What we’re looking for
Proven digital marketing experience, especially in investment environments targeting B2B (eg financial advisers) and B2C (eg ETF investors)
Familiarity with Adobe Marketo or similar marketing automation systems and CRM platforms such as Salesforce
Strong understanding of digital lead generation, campaign optimisation and marketing analytics
Experience managing CMS platforms and working with web development agencies
Excellent written and verbal communication skills, with the ability to present marketing performance to non-technical audiences
Strong project management skills using online tools
Ability to translate complex data into actionable insights and clear reporting for stakeholders
A collaborative mindset and proactive approach to problem-solving
How we work
Our unique culture is underpinned by our three organisational behaviours, Stretch, Own it, Make an impact which drive our approach of day-to-day interactions with colleagues and clients, the way we approach decision-making to the questions w sc ve ask and the problems we solve.
Employee benefits
Work from anywhere in Australia for up to one month each year
An annual allowance to empower you to prioritise your personal wellbeing
Study support and commitment to supporting professional development
Diversity and inclusion
Strong commitment to all aspects of Diversity and Inclusion through a robust 7 pillar strategy
A growing number of employee-led networks who work to raise awareness and drive continued change
We support over 50 First Nations Communities, helping to secure the communities' future. We encourage applications from Aboriginal and Torres Strait Islander People
We’re committed to creating an inclusive workplace where diversity is celebrated. No matter your background or circumstances, we aim to provide an environment where you can thrive.
