The Basics:
The APAC Digital Marketing Manager is responsible for developing and executing digital marketing strategies that drive measurable pipeline growth, brand awareness, and customer engagement across Asia Pacific, with an emphasis on ANZ, ASEAN, Japan. This role is accountable for delivering business outcomes through high-impact digital campaigns, adapting global strategies for regional execution, and leveraging deep market knowledge to maximize results through integrated quarterly digital marketing campaigns.
What you’ll do:
Pipeline & Revenue Growth
- Consistently deliver qualified leads and opportunities to sales, meeting or exceeding quarterly pipeline and revenue targets for APAC, including Japan.
- Optimize digital campaigns to maximize conversion rates, pipeline velocity, and revenue impact.
Regional Campaign Leadership
- Strategically plan, launch, and optimize paid search, paid social, programmatic display, and ABM campaigns tailored to APAC market segments and buyer personas.
- Localize messaging and creative assets for APAC audiences, ensuring cultural relevance, especially for Japan.
- Lead cross-functional teams and agency partners to deliver integrated campaigns on time and within budget.
Performance Analytics & Reporting
- Track, analyze, and report on campaign KPIs (lead volume, conversion rates, ROAS, pipeline contribution) with actionable insights for continuous improvement.
- Present regular performance updates to APAC and global stakeholders, highlighting progress against goals and recommendations for optimization.
Budget & Vendor Management
- Own and manage digital marketing budgets for APAC, ensuring efficient allocation and maximum ROI.
- Oversee vendor and agency relationships, ensuring timely delivery of campaign assets and services.
ABM Platform Ownership
- Own and optimize the Account-Based Marketing platform for APAC, driving engagement and pipeline from target accounts, with a focus on key Japanese enterprises.
Market Insights & Innovation
- Monitor APAC digital marketing trends, competitor activity, and customer behaviors to inform strategy and identify new growth opportunities.
- Test and implement innovative digital tactics to improve campaign effectiveness and market penetration.
We’re looking for someone with:
- 8-10 years’ experience in B2B digital marketing, demand generation, or field marketing, with a proven track record of success in APAC-wide marketing roles.
- Bachelor’s or Master’s degree in Marketing, Advertising, Comms or related field
- Demonstrated experience planning and executing digital campaigns across ASEAN and Australia (market experience in Japan would be strongly preferred as well).
- Proven ability to deliver pipeline and revenue outcomes through digital channels.
- Hands-on expertise in paid search, paid social, programmatic advertising, and ABM.
- Advanced proficiency in MarTech platforms (Marketo/Eloqua, Salesforce, ABM tools).
- Strong analytical skills with experience in campaign reporting, optimization, and presenting insights to senior stakeholders.
- Ability to localize global strategies for APAC markets, including messaging and creative adaptation for Japan.
- Experience managing budgets and vendors in a regional context.
- Collaborative, proactive, and accountable, with excellent communication and stakeholder management skills.
- Experience in enterprise software/SaaS marketing is strongly preferred.
About Tanium
Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X.
On a mission. Together.
At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.
We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.
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Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.
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