The Digital Marketing Specialist will support campaign execution in HubSpot and Drupal, focusing on email building, website content updates, and collaboration with the marketing team.
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Digital Marketing Specialist
Please note that by submitting an employment application you consent to World Fuel Services processing your information for this role and potentially for future employment opportunities, in accordance with applicable laws. To learn more about how we protect and/or process personal information, please visit the WFS Privacy Center at: https://www.wfscorp.com/en/privacy-center.Location: Johannesburg, South Africa (Remote)
Worl Kinect is looking for a highly detail-oriented, execution-focused Digital Marketing Specialist to join our growing marketing operations team. If you love rolling up your sleeves to build, test, and deliver polished digital assets—and you want to do this as part of a global team from the comfort of your home in Johannesburg, this role is for you.
You’ll support our Senior Digital Marketing Specialist and collaborate with marketers across regions to bring campaigns to life in HubSpot and Drupal, ensuring everything runs smoothly, accurately, and on time.
This is the perfect opportunity for a hands-on digital marketer who thrives in production work, enjoys organized processes, and wants to deepen their skills in marketing automation and digital operations while working fully remote.
What You’ll DoHubSpot Production & Marketing AutomationYou’ll own day‑to‑day execution in HubSpot, including:
- Building emails, templates, workflows, nurture streams, and forms
- Creating and maintaining landing pages and thank‑you pages
- Scheduling, testing, QA'ing, and deploying email campaigns
- Ensuring naming conventions, tagging, and folder structures are clean and consistent
- Supporting list segmentation and light performance monitoring
- Following structured production processes with precision
- Update and publish website content using established templates
- Ensure formatting, structure, metadata, and UX guidelines are followed
- Perform QA before publishing to maintain consistency and brand standards
- Support recurring content updates and campaign landing page refreshes
- Partner with marketers to gather requirements and deliver digital production tasks
- Work closely with the Senior Digital Marketing Specialist to optimize workflows
- Support team requests across HubSpot and Drupal
- Communicate timelines, risks, and project status proactively
- Assist with light copy editing and formatting where needed
- 1–3 years in digital marketing production (HubSpot, marketing automation, or website execution)
- Hands-on HubSpot or Drupal experience strongly preferred
- Experience in a structured production environment or agency setting is a plus
- HubSpot or Drupal certification a bonus
- Bachelor’s degree in Marketing, Communications, Digital Media, or similar (preferred)
- Proficiency in HubSpot, Drupal, and MS Office
- Familiarity with Canva or Adobe Creative Suite (a plus)
- Strong organizational abilities and comfort with multiple simultaneous requests
- Excellent attention to detail—pixel-perfect execution matters here
- Clear written and verbal communication
- Ability to follow established workflows while identifying areas for improvement
- Comfortable working in a fast-paced, deadline-driven environment
- Curiosity and the desire to grow deeper expertise in digital systems and automation
- Collaborate with a global, supportive, and process-driven marketing team
- Grow your skills in HubSpot, Drupal, and enterprise-level marketing operations
- Be part of a team that values precision, creativity, and continuous improvement
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