Digital Optimisation Manager

Digital Optimisation Manager – Wealth & Private 

• You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences  

• Our Chapter is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with experimentation 

Do work that matters 

As a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our Essential Super digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.  

You will be in a Chapter supporting your development and success in the role whilst working in a Squad within a Crew focused on improving & optimising a part of the digital customer journey, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives on commbank.com.au, CommBank App and NetBank to deliver the Digital Strategy.  

On any given week you will 

• Manage the end-to-end delivery of digital experiences and campaigns including A/B testing and personalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform and Adobe Analytics  

• Work closely with CFS, product, marketing, data analytics, and digital UX partners to define, develop, build and execute on a data-driven tactical roadmap for our Essential Super experiences along with key stakeholders and optimise related digital customer journeys 

• Identify and drive key strategic initiatives to drive key business and customer outcomes 

• Support project delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimisation can be achieved with correct tagging 

• Create digital behavioural segments for campaigns using Adobe Audience Manager, Adobe Experience Platform and Adobe Analytics 

• Review & advise on digital analytics tagging specifications to enable us to track online customer behaviour 

• Monitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecast 

• Prepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisions 

Our teams have a collaborative focus. To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation. 

We are interested to hear from people who have 

• A clear customer focus with proven channel and stakeholder management experience 

• Exceptional communication, influencing and negotiating skills 

• Strong analytical and financial acumen – Adobe Analytics highly regarded or similar application used to extract useful insights from digital data 

• Flexibility to balance work between strategy and hands-on technical tasks 

• Risk management experience 

• Hands on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, Adobe Target and Adobe Audience Manager) 

• Passionate about SEO/website/owned channel optimisation, digital marketing and staying up-to-date with the latest industry trends. 

If this role sounds like you – Apply now!